Marketing Manager, Lulu s Lounge

Marketing Manager, Lulu’s Lounge (Chinatown, Singapore)

Full-time, permanent | The Southbridge Hotel Pte Ltd

Lulu’s Lounge is a Shanghai-inspired nightlife destination in Chinatown, home to live performers, DJs, ladies’ nights and some of the best nights in the city. We’re looking for a hands-on Marketing Manager to own the brand end to end, from press and KOLs to socials, ads, partnerships and the events that fill the room.

This is not a desk-only role. You’ll split your week between our office and the venue, filming content, hosting media, briefing the floor and making sure everyone who walks in knows exactly why Lulu’s is the place to be.

What you’ll do

• Guard the brand across every touchpoint: collateral, signage, menus, media kit, website, Google, booking platforms and listings
• Run PR in-house: write press releases, build the media list, pitch features, host media tastings, and brief agencies for big launches
• Run our KOL program across Instagram, TikTok and RedNote, including a rotating list of nightlife and fashion creators
• Own all social channels (Instagram, TikTok, RedNote, Facebook, LinkedIn): the calendar, daily stories on open nights, community management and in-house Reels/TikToks
• Plan and optimise Meta and Google ads, tracking cost per booking and ROAS
• Own the website and Google Business Profile, including SEO, analytics and review replies within 48 hours
• Build partnerships with bars, DJs, collectives, spirits brands and five-star hotel concierges, locally and regionally
• Book and manage photographers, videographers, guest DJs and guest bartenders
• Plan and run themed events (Halloween, Christmas, NYE, Valentine’s) and grow traffic on Mondays and Tuesdays with new recurring formats
• Send two EDMs a month and grow our customer database

Must-haves

• Fluent Mandarin, spoken and written.You’ll be writing Chinese-language content and working directly with Mandarin-speaking KOLs, media and guests.
• Hands-on RedNote (Xiaohongshu) experience is a must.You know how the platform works, what performs, and how to run food and lifestyle KOL campaigns on it.
• Strong written English for press releases, copy and EDMs
• 3+ years in marketing for F&B, nightlife, hospitality or lifestyle brands
• Proven experience running Instagram and TikTok, including shooting and editing short-form video yourself
• Experience managing Meta and Google ads with a budget
• Comfortable working some evenings and weekends for shoots, events and KOL visits

Nice to have

• Existing relationships with Singapore F&B, nightlife and lifestyle media or creators
• Basic design skills (Canva, AI design tools) and website CMS experience
• Experience with Google Analytics, Search Console and Mailchimp or Klaviyo
• Cantonese or other regional languages

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