Event Sales Manager

Company Overview

TTG Asia Media Pte Ltd is a leading publisher and organiser of travel and tourism events in the Asia Pacific. Their publications and trade shows provide top marketing access and solutions for the travel industry across the region.

Job Summary

Responsible for managing accounts, prospecting sales, and developing business for exhibitions and conferences. Generate sponsorship revenue and coordinate event information and resources to support business growth.

Responsibilities

• Execute sales and marketing strategies to acquire potential leads and increase event sales.
• Set and pursue revenue-generating goals aligned with overall business objectives to meet and exceed targets.
• Identify new markets and business opportunities through cold calling and other prospecting methods.
• Source and engage clients actively for exhibitions to expand customer base.
• Track sales activities and prepare reports for senior management to inform strategic decisions.
• Review existing sales strategies against results to identify and implement improvements.
• Negotiate terms of agreements, including price, costs, and delivery specifications, to close sales effectively.
• Develop creative proposals to attract new sponsors and clients at various levels.
• Provide timely quotations and follow up promptly with customers to secure commitments.
• Maintain and enhance customer relationships to improve satisfaction, loyalty, and event experience.
• Deliver accurate and timely information to internal and external stakeholders.
• Conduct market research and competitive analysis to adjust sales strategies and improve performance.
• Stay updated on consumer, competitor, and market trends and industry best practices.
• Represent the company at trade exhibitions and events to collect qualified leads and market intelligence.
• Plan, design, and implement additional revenue-generating initiatives such as show directories, merchandising, awards, and electronic media.
• Source mailing lists and manage databases of potential sellers and trade buyers.
• Submit and update sales and project reports regularly.
• Assist with other duties as assigned to support team and company objectives.