Marketing Manager

Job Summary

Lead marketing activities for W Network’s household appliance and consumer electronics brands, driving sales through performance marketing, KOL collaborations, promotions, and events with support from a Marketing Executive and creative team.

Responsibilities

• Develop monthly marketing plans with Sales and E-commerce teams to increase traffic, conversions, and sales across online platforms and retail outlets
• Manage Meta Ads and Google Ads campaigns, including SEM and Performance Max, by setting up, testing, and optimizing for performance
• Allocate and manage marketing budgets based on business priorities, campaign performance, and expected returns
• Monitor ROAS, acquisition costs, conversion rates, and sales contribution, and implement improvements to maximize results
• Oversee GA4, UTM, and conversion tracking to ensure accurate campaign reporting and data-driven decision-making
• Direct KOL collaborations by selecting creators, defining campaign objectives, content requirements, and paid advertising strategies
• Plan marketing support for product launches, roadshows, exhibitions, and promotional events, coordinating with Sales on targets, offers, and budgets
• Manage event publicity, KOL involvement, and promotional materials to drive attendance and sales; evaluate event outcomes for continuous improvement
• Collaborate with brand partners and the creative team to develop campaign concepts, messaging, and assets, adapting brand content as needed
• Guide the Marketing Executive, coordinate campaign timelines, and present campaign results and recommendations to Management

Required competencies and certifications

• Minimum degree in Marketing, Business, or a related discipline
• At least 5 years of relevant marketing experience managing campaigns, budgets, and team delivery
• Proficient in Meta Ads, Google Ads/SEM, and performance optimization
• Ability to translate marketing activities into measurable sales results
• Working knowledge of GA4, conversion tracking, attribution, and campaign reporting
• Experience in KOL marketing, e-commerce, retail promotions, and roadshows or events
• Strong commercial judgment, analytical skills, and project coordination ability
• Ability to combine strategic planning with hands-on execution in a small team environment
• Willingness to support roadshows and events on weekends or public holidays when required

Preferred competencies and qualifications

• Experience in retail, household appliance, or consumer electronics sectors

Tagged as: Data Analysis, Google Analytics, Project Management