Personal Assistant to Director / Business Operations Executive
Location: Central Singapore / Sim Lim Square area
Industry: Consumer Electronics / Retail Showroom
Employment Type: Full-Time
Salary: S$2,700 – S$3,200 per month, depending on experience, ability and suitability for the role
About the Role
We are looking for a dependable, proactive and hands-on Personal Assistant to Director / Business Operations Executive.
This is a varied role where you will work closely with the Company Director and gain practical exposure to different areas of the business, including business operations, administration, customer service, showroom operations, product demonstrations and digital tools.
You will receive structured on-the-job training and learn how different parts of a small business operate.
The role is suitable for someone who is looking to develop broader business and operational skills, enjoys learning new things and is comfortable taking responsibility for completing assigned tasks.
Key Responsibilities
Director & Business Operations Support
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Assist the Director with day-to-day business and administrative matters.
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Follow up on assigned tasks and ensure they are completed.
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Assist with coordination involving customers, suppliers, deliveries and appointments.
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Organise receipts, invoices, parcels, documents and business records.
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Perform simple filing, data entry and record keeping.
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Maintain simple operational records and reports.
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Assist in improving day-to-day administrative and business processes.
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Support other reasonable business and operational tasks as required.
Customer & Showroom Operations
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Welcome and assist walk-in customers.
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Understand customer requirements and provide suitable product information.
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Conduct product demonstrations after training.
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Explain product features and differences clearly.
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Answer basic customer enquiries in person, by phone and through messaging platforms.
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Maintain showroom displays and ensure demonstration units are ready for use.
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Assist with stock checks, customer orders, packing, collections and delivery coordination.
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Support sales and customer-service activities when required.
Digital & AI Support
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Learn and use AI and digital tools to assist with everyday business tasks.
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Use digital tools to improve administrative and operational workflows.
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Assist with simple content, product information and business-related digital tasks.
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Identify repetitive tasks that may be simplified or improved using technology.
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Support the Director in implementing new digital tools and processes.
Working Hours
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11:00 AM – 8:00 PM on full working days
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1-hour meal break
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5 full working days + 1 half working day per week
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Total contractual working hours: 44 hours per week
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Weekend work is required as part of the regular roster
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Weekly rest day will be scheduled on a weekday
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Additional half-day off will be arranged according to the roster
What We Are Looking For
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Responsible, dependable and punctual.
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Proactive and willing to take ownership of assigned tasks.
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Friendly and comfortable interacting with customers.
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Proficiency in English is preferred to support communication with a diverse customer and business contact base.
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Organised and able to follow instructions carefully.
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Comfortable using computers, WhatsApp and basic office applications.
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Interested in AI, technology and new digital tools.
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Willing to learn product knowledge and conduct product demonstrations.
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Comfortable working in a varied role and supporting different areas of the business.
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Able to work independently after training.
Experience
Previous experience in any of the following is useful but not compulsory:
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Administration
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Customer service
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Retail sales
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Business operations
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Showroom operations
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Consumer electronics
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Digital tools or AI applications
Candidates who are looking to move into a new business operations role and develop broader skills are welcome to apply.
Training & Development
Structured on-the-job training will be provided in areas such as:
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Business administration and operational processes
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Customer service and sales support
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Product knowledge and demonstrations
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Showroom operations
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Digital productivity tools
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AI-assisted business workflows
Why Join Us
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Work directly with the Company Director.
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Gain practical exposure to different areas of business operations.
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Develop broader business, customer service and operational skills.
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Learn and use AI and new digital tools.
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Receive structured product and on-the-job training.
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Opportunity to grow into a trusted business operations role.
Full company and product details will be shared with shortlisted candidates.
To apply for this job please visit en-sg.whatjobs.com.

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