YANGGUOFU Malatang Overseas Business Development Supervisor(SEA) -Singapore
公司简介 | About Us
YANGGUOFU Malatang 是中国领先的麻辣烫连锁品牌,深耕行业22年,拥有超过7000家门店,并拥有超过180家海外门店。我们以“新鲜食材+秘制汤底”为核心,打造年轻化、高性价比的餐饮体验。现因海外拓展战略需求,诚聘全球各重点国家管理团队,共同将地道的麻辣烫文化带入全球! YANGGUOFU Malatang is a leading Chinese Malatang chain with 22 years of industry experience, operating over 7000 stores in China and over 180 stores overseas. We focus on “fresh ingredients + signature soup bases” to deliver a youthful and affordable dining experience. As part of our global expansion, we are now seeking management teams from key countries around the world to bring authentic Malatang culture to the world together!
工作职责
- 加盟商开发与拓展
负责日本市场的加盟商招募工作,包括渠道拓展、客户筛选、商务沟通及谈判
根据集团海外发展战略,协助制定并执行东南亚市场加盟拓展计划
维护潜在加盟商资源,推动加盟项目从意向到签约的完整流程
- 加盟支持与开店协助
协助已签约加盟商完成选址评估、开店流程推进、筹备协调等工作
作为总部与加盟商之间的桥梁,协调内部(运营、供应链、培训等)资源
跟进加盟商开店进度,协助解决开店初期出现的实际问题
- 东南亚市场调研与沟通
参与东南亚餐饮市场、竞品及加盟模式的调研与分析
协助总部优化海外加盟政策、流程及支持体系
与东南亚当地合作方、服务机构保持良好沟通
任职资格
- 基本要求
本科及以上学历
具备东南亚学习或工作经历(留学、工作、长期生活经历均可)
中文及英文可作为工作语言
- 经验背景
餐饮行业相关经验优先(连锁餐饮、加盟体系、餐饮品牌海外业务等)
有以下经验之一者优先:
加盟商开发 / BD / 渠道拓展
连锁餐饮开店、选址、运营支持
海外市场或跨文化商务经验
- 个人能力与特质
结果导向,具备较强的商务沟通与推动能力
能适应多任务并行和跨部门协作
具备一定抗压能力和自我驱动力
Job Responsibilities
- Franchisee Recruitment & Expansion
Be responsible for recruiting franchisees in the Japanese market, including channel development, candidate screening, business communication and negotiation.
Assist in formulating and implementing franchise expansion plans for Southeast Asia in line with the group’s overseas development strategy.
Maintain prospective franchisee resources, and drive the whole process from initial intention to formal contract signing.
- Franchise Support & Store Opening Assistance
Support signed franchisees with site selection assessment, store opening procedures and preparation coordination.
Act as liaison between headquarters and franchisees, coordinate internal resources covering operation, supply chain and training.
Track store opening progress and help resolve practical issues in the initial operation stage.
- Southeast Asia Market Research & Communication
Conduct research and analysis on local catering market, competitors and franchise models in Southeast Asia.
Assist headquarters in optimizing overseas franchise policies, procedures and support systems.
Maintain sound communication with local partners and service institutions in Southeast Asia.
Qualifications
- Basic Requirements
Bachelor degree or above.
Overseas study, work or long-term residence experience in Southeast Asia.
Fluent in Chinese and English for daily work.
- Professional Experience
Catering industry experience is preferred, including chain catering, franchise system management and overseas brand business.
Candidates with relevant experience below are prioritized:
Franchise development, business development and channel expansion
Chain store site selection, opening guidance and operational support
Overseas market operation and cross-cultural business communication
- Personal Competencies & Traits
Result-oriented with strong business communication and execution capability.
Capable of handling multiple tasks and cross-department collaboration.
Resilient under pressure and self-motivated.
福利待遇 | Benefits
- 有竞争力的薪资,具体面议。
- 提供餐饮行业专业培训及海外晋升机会(未来东南亚区域管理岗位)。
- 年假、医疗保险及业绩分红。
Compensation & Benefits
- Competitive salary, negotiable based on experience.
- Professional training and overseas career advancement opportunities (e.g., future regional roles in Southeast Asia).
- Annual leave, Sick leave, medical insurance, and performance-based bonuses.
申请方式 | How to Apply
请在领英上直接投递简历或通过邮箱投递:[email protected]
初选通过者将安排线上或线下面试。
Please submit your resume directly on LinkedIn or e-mail:[email protected]
Shortlisted candidates will be invited for online offline interview interviews.
为什么加入我们? | Why Join Us?
- 成为品牌海外拓张的核心成员,深度参与从0到1的创业过程。
- 扁平化管理,直接向中国总部高管汇报,快速成长通道。
Be a pioneer in our global expansion and shape the success of our first Singapore store. Enjoy a flat hierarchy with direct reporting to HQ executives and accelerated career growth.
To apply for this job please visit en-sg.whatjobs.com.

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