Lifecycle Marketing Manager

Position Title: Lifecycle Marketing Manager

Location: 100% remote

Duration: 5 month Contract (extension/conversion possible)

Compensation : $50-60/hr

Benefits : Eligible for medical, dental, vision, and 401k

We're partnering with a leading SaaS company that provides innovative solutions for small and midsize businesses. As the organization continues to invest in its benefits and retirement offerings, they're seeking a hands-on Lifecycle Marketing Manager to execute customer engagement campaigns that drive awareness, adoption, and long-term product utilization.

This role is heavily execution-focused and ideal for someone who enjoys building, launching, and optimizing lifecycle campaigns that drive customer adoption and expansion. You'll work closely with lifecycle marketing leaders to execute targeted programs that educate customers, encourage product usage, and support cross-sell and upsell opportunities.

What You'll Do

• Execute end-to-end lifecycle marketing campaigns focused on increasing adoption of benefits and 401(k) offerings
• Build, QA, launch, and optimize email campaigns across customer nurture, expansion, cross-sell, and upsell journeys
• Develop and manage audience segmentation, triggers, and automated lifecycle workflows
• Support customer education campaigns designed to drive awareness and utilization of retirement and benefits products
• Partner with Lifecycle Marketing, Product Marketing, Analytics, and Operations teams to execute targeted customer communications
• Support the migration of lifecycle programs from Marketo to Iterable
• Analyze campaign performance and recommend optimizations based on data and testing results
• Continuously improve customer journeys through experimentation, personalization, and automation

What You Bring

Must-Have Qualifications:

• 4-6+ years of lifecycle, CRM, email, or growth marketing experience
• Proven experience owning end-to-end email campaign execution, including build, QA, deployment, reporting, and optimization
• Experience with Marketo and/or Iterable
• Strong understanding of segmentation, audience targeting, triggers, and journey building
• Experience executing customer lifecycle campaigns aimed at driving engagement, adoption, and conversion
• Data-driven mindset with experience testing and optimizing campaign performance

Preferred Qualifications:

• Experience supporting benefits, payroll, HR tech, fintech, or SaaS products
• Background in customer expansion, retention, cross-sell, or upsell marketing
• Experience working with Salesforce CRM or related marketing technology platforms
• Familiarity with AI tools and workflows that improve marketing efficiency and personalization
• Strong cross-functional collaboration skills

Why This Role

• Help drive adoption of products that support employee financial wellness and retirement readiness
• Execute high-impact lifecycle campaigns with direct influence on customer engagement and product growth
• Gain exposure to sophisticated customer journey, segmentation, and automation programs
• Partner with experienced lifecycle marketing leaders in a collaborative environment
• Contribute to a major marketing automation transformation as the organization migrates to Iterable
• Work on a product portfolio that serves hundreds of thousands of small businesses

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Tagged as: Data Analysis, Marketo, Salesforce