Growth Marketing Manager

About the Role

The Growth/Performance Marketing Manager owns All Aboard America Holdings’ (AAAHI) demand generation and marketing performance engine, with accountability for driving qualified interest, improving conversion, and reporting impact in business terms. This role is responsible for managing and optimizing the channels, campaigns, and analytics that support pipeline growth across AAAHI’s service lines, including charter, contract, and workforce transportation. Reporting to the Marketing Director, the Growth / Performance Marketing Manager executes within established marketing strategy and brand guardrails, partnering closely with Content and Brand on campaign messaging alignment while maintaining a clear focus on measurable outcomes, efficiency, and revenue impact.

Core Responsibilities

1. Demand Generation and Funnel Performance

• Plan and execute demand generation campaigns aligned to marketing priorities
• Own performance execution across key channels, including:
• Paid search and paid social
• SEO and organic acquisition
• Email and lifecycle marketing
• Retargeting and conversion campaigns
• Optimize funnel performance through ongoing testing and iteration
• Improve lead quality and conversion by aligning targeting, landing pages, and follow-up readiness
• Ensure marketing programs reflect operational realities and customer decision drivers
• Formalize ownership of performance marketing channels through repeatable testing, optimization, and ROI discipline

2. Performance Measurement and Reporting

• Own marketing performance KPIs, including:
• Lead volume and quality signals
• Conversion rates across key touchpoints
• Pipeline influence and revenue contribution
• Cost efficiency and ROI
• Report on marketing performance and insights in clear business terms
• Build clear, repeatable reporting cadence that supports decision-making
• Build and maintain a marketing performance dashboard and recurring reporting cadence once the role is activated
• Support closed-loop performance insights with Sales Ops to improve funnel visibility and campaign targeting over time
• Surface tradeoffs, risks, and optimization opportunities to the Marketing Director
• Maintain strong analytics discipline across campaigns and web performance

3. Website. SEO and Conversion Optimization

• Partner on website performance and conversion strategy, including:
• Landing page optimization
• Conversion rate improvement
• SEO health and search visibility
• Monitor key website KPIs such as:
• Traffic quality
• Form engagement and abandonment
• Search performance by service line
• Ensure digital experiences support clear customer expectations and inquiry readiness

4. Campaign Execution and Optimization

• Plan, launch, and optimize campaigns aligned to marketing priorities
• Test and iterate creative, targeting, and channel mix to improve outcomes
• Coordinate with Content and Brand to ensure messaging consistency in performance channels
• Use brand-approved messaging frameworks while optimizing for conversion and response

5. Sales Ops Partnership and Pipeline Alignment

• Partner with Sales Operations on pipeline alignment and performance feedback
• Ensure marketing performance efforts support lead readiness, service fit, and sales realities
• Incorporate market and sales feedback into campaign refinement and targeting decisions

6. Channel and Vendor Management

• Manage external vendors or agencies supporting paid media, SEO, or analytics
• Ensure partner work aligns with AAAHI brand standards and performance goals
• Recommend channel investment shifts based on ROI and strategic priorities
• Support scalable systems that reduce manual work and ad hoc execution

7. Team and Collaboration

• The Growth / Performance Marketing Manager works closely with:
• Marketing Director — strategy, priorities, KPI accountability
• Content and Brand Manager — campaign messaging alignment and content support
• Marketing Coordinator (via Content and Brand, position TBD) — campaign production and execution support as needed
• Sales Ops and Sales Teams — pipeline feedback and market needs
• Operations — ensuring demand generation reflects service delivery realities

Required Skills

• 5–8+ years of experience in growth, performance, or digital marketing roles
• Proven experience managing paid media, SEO, lifecycle marketing, and conversion optimization
• Strong analytical skills and comfort owning KPI reporting
• Experience working in service-based, operationally complex environments
• Ability to manage vendors, budgets, and performance tradeoffs

Tagged as: Data Analysis, Pipeline Management