Digital & Marketing Communications Manager

Key Responsibilities

• Create impactful messaging and engagement experiences to deliver high-quality, result-driven experiences.
• Lead SEO/SEM strategy, including keyword research, content planning, and performance tracking
• Develop marketing campaigns targeting physicians and engage patients to drive product awareness and adoption/conversion
• Develop and execute campaigns which include social media, email and website content.
• Track performance metrics including lead generation, physician, patient engagement and ROI
• Collaborate and manage third party vendor(s)
• Supports tradeshow promotion and messaging

Qualifications

• Bachelor’s degree required
• Travel up to 15%.
• +5 years of relevant experience in Medical Device or healthcare related Marketing.
• Strong digital marketing and analytics expertise.
• Experience in medical device marketing and advancing disruptive technologies in a highly competitive space.
• Experience in using AI tools in marketing strategies preferred.
• Self-driven, adaptable, open-minded, and collaborative attitude with ability to function in a fast-paced environment.
• Excellent verbal and written communication skills, problem solving skills, customer service and interpersonal skills. Experience writing about science-related topics in a marketing context is highly desirable.
• Ability to write in a range of styles and tones, from technical to conversational.
• Salesforce and HubSpot experience needed.

Tagged as: HubSpot, Salesforce