Senior Marketing Manager

We’re an international restaurant concept known for our delicious, signature Korean doublefried

chicken. Our ~500 restaurants are in 8 countries around the world and both our fan base,

and the number of restaurants is growing rapidly. We have 150+ locations in the US and our

domestic growth rate is one of the best in the industry. Bonchon is world-famous for its Korean

fried chicken coated with our signature sauces. In addition to our fried chicken, Bonchon offers a

full Asian-fusion menu. We’re growing, gaining momentum, and looking for

exceptional talent ready to push boundaries and help shape what’s next for

Bonchon—without ever losing sight of what makes our brand exceptional.

WHO YOU ARE

The Senior Marketing Manager is a high-impact, cross-functional role at the center of Bonchon’s brand growth engine. This leader will own the end-to-end marketing lifecycle across three core

pillars: creative direction and approvals, menu marketing and culinary innovation, and integrated campaign management. Reporting to the Director of Marketing and partnering closely with our agency of record, franchise operations, and culinary teams, this role is equal parts strategist, creative steward, and execution driver.

THE ROLE

Creative Direction & Approvals

• Serve as creative steward for the Bonchon brand, ensuring all consumer-facing assets

reflect brand standards, voice, and visual identity guidelines.

• Lead creative briefing, review, and approval workflows in partnership with internal

stakeholders across social, digital, OOH, video, print, and in-restaurant channels.

• Manage the creative review cycle from brief to final asset including timelines, approvals,

feedback consolidation, and conflict resolution.

• Own the go-to-market strategy for all menu launches, limited-time offers (LTOs), and

seasonal innovations.

• Partner with culinary and operations teams to translate new menu items into

• Lead cross-functional menu marketing calendaring aligned with media flighting,

seasonal demand, and operational readiness.

• Track performance metrics and translate data into marketing optimizations and future

Campaign Management

• Lead planning, execution, and optimization of integrated marketing campaigns across

paid media, owned channels, social, influencer, email/loyalty, and in-store activations.

• Manage the relationship with the media agency as the day-to-day partner for campaign

briefs, creative reviews, media planning, and reporting.

• Maintain and evolve the annual marketing calendar, aligning national initiatives, local

activations, and seasonal moments.

SKILLS/ABILITIES

• Exceptional project management and organizational skills.
• Excellent written and verbal communication skills.
• Experience with loyalty, CRM, or email marketing.
• Proficiency with marketing technology tools and reporting dashboards.
• Experience with influencer and UGC marketing programs.
• Bilingual or multicultural communication skills.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• 6+ years of marketing experience, including 2+ years in a senior manager or people
• leadership role.
• Proven success managing integrated campaigns in QSR, fast casual, or multi-unit
• Hands-on experience in creative development and brand stewardship.
• Experience leading menu marketing or product launches.
• Experience working alongside PR partners to craft and review press releases
• Strong command of paid media channels and media planning evaluation.
• Proficiency in campaign performance analysis and data-driven decision making.
• Experience working with franchise restaurant networks.
• Familiarity with DoorDash, Uber Eats, GrubHub, and delivery marketing strategies.
• Knowledge of Korean food culture or multicultural marketing.

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Tagged as: Data Analysis, Project Management