Web & Digital Marketing Manager

Founded in 1945, Brown Jordan has built our long reputation for producing luxurious outdoor products that look beautiful and last a lifetime by adhering to three simple principles: innovative design, durable materials, and unrivaled manufacturing prowess. Here, skilled artisans use the world’s most advanced materials and manufacturing techniques, along with an abundance of handcrafted details to create each seamless, flawless piece. Recognized with over 50 design excellence awards, Brown Jordan graces locations from The White House Rose Garden to the Hotel Ritz in Paris, the Breakers Hotel in Palm Beach and the Smithsonian National Museums, not to mention private terraces, pool decks, cabanas, and sunny living rooms worldwide.

Role summary

We are currently seeking a Web & Digital Marketing Manager owns digital performance, web strategy, CRM and analytics for all six Brown Jordan International brands: Brown Jordan, Castelle, Tropitone, Charter, Texacraft and Winston.

Manages a team of four:

• Marketing Automation & Digital Special Projects Coordinator
• CRM Analyst
• Digital Marketing Specialist
• Product Data & Website Coordinator
• Works with: brand leadership, sales and division teams, the wider marketing team, IT, and outside agencies

The role turns brand goals into measurable web and digital programs. It keeps six brand websites, ad accounts and CRM portals running to one standard, and reports results the leadership team can act on.

Key Responsibilities

Web strategy and site management

• Manage CRM and Web Optimization UX project across six brand websites (Magento, Prismic CMS)
• Lead site projects end to end for optimization of: journeys and experience, forms, contact pages, new pages, navigation, site audits and bug fixes
• Collaborates and runs team that executes marketing digital strategy to increase onsite lead generation and brand presence
• Own on-site SEO and AEO initiatives
• Run CRO testing on-site and in paid channels: communicate and implement optimizations based on the results
• Write tickets and QA releases with IT and developers

Digital campaigns and paid media

With the support of the Digital Marketing Specialist:

• Plan and manage paid search, SEO and paid social programs for every brand
• Test new channels, measure performance and decide whether to scale them to other brands
• Build integrated campaigns for launches, promotions, awards and trade shows in collaboration with other marketing functions and business divisions
• Review campaign copy, landing pages and email
• Keep tracking consistent with standard UTM conventions across all brands

Product launches

Collaboration with the Web & eCommerce Manager and the Product Data & Website Coordinator:

• Coordinate digital launches with product and e-commerce teams: landing pages, campaigns, imagery, navigation and filters
• Oversee accuracy and use of the product launch tracker current and report launch and tradeshow performance

Analytics and reporting

• Own the cross-brand reporting framework across GA4, Google Ads and HubSpot (Windsor.ai, Looker Studio, Excel)
• Own timeliness and delivery monthly of brand reports and executive summaries for the CMO and brand leaders
• Set report standards and audit brand reports for accuracy, consistent metrics and ensure execution of clear next steps
• Benchmark performance across brands and flag data issues
• Run attribution and matchback analyses that tie marketing lists to revenue

CRM and marketing automation

With the support of the CRM Analyst:

• Own HubSpot CRM strategy across brand portals: contact properties, segmentation, lifecycle and lead workflows
• Build target audiences from data sources such as ZoomInfo, including deduplication and list hygiene
• Lead the team’s initiative to expand automation and AI-assisted workflows that increase efficiency

Agency and vendor management

• Manage agencies for paid search, paid social, programmatic, AEO and SEO
• Set scope, review deliverables and hold agencies to performance goals
• Evaluate new tools and pilots

 

Tools and platforms

• Magento, Prismic, Akeneo (PIM), Cylindo
• GA4, PowerBI, Looker Studio, Windsor.ai, Microsoft Clarity, Excel, Wingify, Google Sheets and Slides
• Google Ads, Microsoft Ads, Meta Ads
• HubSpot, ZoomInfo
• Zapier, AI assistants
• Asana, Microsoft 365

 

Qualifications Required

• Bachelor’s degree in marketing, business or a related field, or equivalent experience
• 7+ years in digital marketing, with 3+ years managing people and agencies
• Hands-on experience running websites on an e-commerce platform and CMS
• Deep knowledge of GA4, Google Ads and paid search, and working knowledge of SEO
• Advanced HubSpot (or similar CRM) skills: segmentation, workflows and reporting
• Experience with managing site updates and bug fixes on a Magento or similar site from design concept to deployment and QA with an external development partner.
• Strong analytical skills, including building reports and turning data into clear recommendations
• Clear communicator who can tailor updates for executives and working teams
• Able to run many projects across several brands at once

 

Preferred

• Experience in multi-brand, B2B or trade-focused companies (contract, hospitality, design trade)
• Background in luxury, furniture or home goods
• Experience with PIM systems, 3D product configurators and data connectors
• Experience building automation and AI-assisted workflows
• Experience with trade show marketing and lead capture

 

Success measures

• Lead volume, cost per lead and conversion improve by brand against annual targets
• Ensure monthly reports go out on time, use consistent metrics and are trusted by leadership
• Ensure all six brands are benchmarked on the same KPIs
• Ensure brand site meets shared digital and brand standards
• Manage go live launches on schedule with tracking in place
• Ensure automation measurably reduces manual reporting and data work
• Ensure agencies meet agreed scope and performance goals

Tagged as: Clari, Data Analysis, Excel, Google Analytics, HubSpot, Looker, Power BI, Zapier, ZoomInfo