Senior Product Manager, Digital Marketing

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting‑edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real‑time problem‑solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

As the Sr. Product Manager, Digital Marketing, you will be the engine room of our global digital growth ecosystem. You aren’t just a marketing technologist; you are a builder of scalable systems and a driver of digital excellence. Sitting at the intersection of world‚Äëclass user experience and technical execution, you will ensure our digital marketing portfolio is data‚Äëdriven, operationally seamless, and optimized for long‚Äëterm ROI.

In this role, you will own the digital product roadmap for the Digital Experience and Engineering team. You will manage a varied portfolio where high‑impact initiatives—such as scaling our web‑based on‑demand platform—are prioritized alongside a broader ecosystem of digital projects designed to drive continuous customer acquisition, web optimization, and pipeline growth.

Central to this mandate is applying AI within our digital publishing environment, using structured, modular content architecture and AI decisioning to render hyper‑personalized, dynamic experiences for each visitor. You will own that capability end to end—the content models and pipelines that enable personalization, the decisioning layer that selects what renders, and the measurement discipline that proves its effectiveness.

Key Responsibilities

• Roadmap Ownership & Prioritization: Own the comprehensive digital product roadmap and backlog for the Digital Experience and Engineering team, ruthlessly prioritizing initiatives to align with global business goals.
• Agile & Scrum Leadership: Lead day‚Äëto‚Äëday agile execution, running scrum meetings, sprint planning, and cross‚Äëfunctional team interlocks to maintain high engineering velocity.
• Requirement Delivery: Author crisp business requirements and technical user stories, ensuring they are fully defined, groomed, and ready for production.
• End‚Äëto‚ÄëEnd Process Design: Create, implement, and optimize end‚Äëto‚Äëend product delivery processes, managing dependencies to ensure all marketing technology initiatives ship on time.
• AI-Enabled Content Architecture: Define the structured, component‚Äëbased content models, metadata, and taxonomy that allow a single content object to be rendered as many audience‚Äëspecific permutations, and introduce AI into the authoring pipeline‚Äîautomated tagging, enrichment, translation, and generative variant production under human‚Äëin‚Äëthe‚Äëloop review.
• Own the Personalization Decisioning Layer: Productize how the site decides what each visitor sees‚Äîfirst‚Äëparty and account‚Äëlevel signals resolved through the CDP, audience segmentation, rules‚Äëbased targeting, and ML‚Äëdriven recommendation and next‚Äëbest‚Äëcontent models‚Äîand set the latency, fallback, and coverage standards these experiences must meet in production.
• Experimentation & AI Governance: Run the testing program (A/B, multivariate, and holdout cohorts) that isolates the revenue lift attributable to personalization, and own the governance model for AI‚Äëgenerated and AI‚Äëtargeted content: model and output quality monitoring, brand and factual safety guardrails, and consent and regional privacy compliance.
• Diversified Project Portfolio: Lead a varied roadmap of digital growth initiatives, driving strategy for specific projects.
• Orchestrate the Tech Stack: Manage the digital marketing technology stack and its deep integration into the broader marketing automation and CRM ecosystem.
• Lead Lifecycle & Automation: Build and own the lifecycle of lead capture to CRM, ensuring high‚Äëfidelity lead flow, data integrity, and immediate sales visibility.
• Audit & Re‚Äëengineer Platforms: Audit the existing digital marketing technology landscape and lead flows, identifying friction points and technical debt to drive systematic optimization.

Qualifications

Required Qualifications

• 10+ years of experience in Product Management, Marketing Operations, or Growth Engineering, preferably within a high‚Äëgrowth enterprise software environment.
• Demonstrated experience shipping AI‚Äëpowered hyper‚Äëpersonalization into a live enterprise digital publishing environment‚Äîan enterprise CMS and DAM estate‚Äîwhere you owned the capability from content modeling through audience decisioning to measured business outcome.
• Hands‚Äëon fluency with the technical building blocks of that work such as content APIs and headless or hybrid delivery, retrieval‚Äëgrounded generation over a governed brand corpus, integration between a CDP or audience platform and an experience‚Äëdecisioning engine, and the practical tradeoffs between deterministic targeting and algorithmic models. Deep enough to challenge engineering and data science partners on design, not merely relay their conclusions.
• Direct experience leading engineering teams through Scrum methodologies, backlog grooming, and Agile delivery.
• Mastery of the MarTech Stack, including expert‚Äëlevel proficiency with enterprise Content Management Systems (CMS), marketing automation tools, and CRM systems (e.g., Salesforce).
• Comprehensive understanding of web data architecture, lead flow automation, and the complexities of global B2B demand generation.
• Proven capability to lead large‚Äëscale technical transformations across a varied portfolio of products, with a strong bias toward iterative, data‚Äëbacked processes.
• Ability to build deep relationships and influence senior stakeholders across Go‚ÄëTo‚ÄëMarket (GTM) teams without direct authority.

Preferred Qualifications

• Expert‚Äëlevel knowledge of Agile methodologies applied to marketing technology and web engineering deployments.
• Familiarity with Adobe Experience Manager (AEM) or a comparable enterprise platform (Contentful, etc) across Sites and Assets, including composable and API‚Äëfirst delivery patterns and the migration path from templated pages to reusable content fragments.
• Answer Engine Readiness: Experience structuring and marking up published content so it is retrievable, correctly attributed, and cited by LLM‚Äëbased search and answer engines‚Äîand instrumenting that visibility as a reportable channel.
• Scaled Content Operations: A track record of raising throughput in a global publishing org through AI‚Äëassisted workflows, with the localization, accessibility, and editorial review gates that keep quality from degrading as volume grows.
• A proactive mindset‚Äîthe ability to identify data or process bottlenecks before they impact performance and present them alongside scalable solutions.
• PMP, Certified Scrum Master (CSM), or equivalent Program/Product Management certification is a plus.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com‚Äëmissioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

$176,800.00 – $286,000.00/yr

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.

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Tagged as: Pipeline Management, Project Management, Salesforce