Marketing Manager (New York City Metropolitan Area)

Responsibilities include but are not limited to:

• Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists.
• Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta:Facebook/Instagram, TikTok, etc.).
• Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.
• Proactively dive into platforms to understand the day-to-day details, driving measurable campaign success.
• Develop and maintain strong client relationships, ensuring business goals are met and exceeded.
• Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy.
• Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.
• Continuously refine and improve internal processes to drive team efficiency and performance.
• Stay current on the latest SEM and digital marketing trends, tools, and best practices.

Requirements

• 3+ years of hands-on experience running paid campaigns in Google Ads or/and Search ads 360, including Shopping and YouTube.
• Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager).
• Proven track record with SEM and paid social campaign execution, optimization, and strategy.
• Agency experience is highly preferred.
• Solid background in digital marketing across multiple channels (search, social, display, programmatic).
• Proven experience in a managerial or supervisory role.
• Exceptional client relationship management, communication, and people management skills.
• Strong strategic and analytical thinking with excellent attention to detail.
• Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
• Bachelor’s degree in marketing, communications, or a related field.
• The ideal candidate should have experience of 2 to 6 years and they won’t entertain more experienced candidates for this role.
• The candidate should have experience selling consumer goods i.e food, clothing, toiletries, electronics, automobiles, and appliances, etc.
• There will be 2 rounds of Interview: Data Analysis and a technical round with the CEO.
• The Optimization should focus on revenue and not Brand optimization.

Tagged as: Data Analysis, Google Analytics