Marketing Manager

Position Summary:

The Marketing Director is responsible for building and executing a results-driven marketing strategy that drives revenue growth, strengthens brand positioning, and supports sales across all channels. This role blends strategic leadership with hands-on execution , particularly in a manufacturing environment where product education, distribution support, and lead generation are critical. You will partner closely with Sales, Product, and Operations to ensure marketing initiatives align with business goals and deliver measurable ROI.

Core and Essential Functions:

Revenue & Demand Generation

• Develop and execute marketing strategies that generate qualified leads and support revenue growth targets
• Build campaigns targeting distributors, dealers, and end-users
• Manage digital channels (SEO, PPC, email, website, social) to drive inbound leads
• Track and optimize cost per lead, conversion rates, and pipeline contribution

Sales Enablement

• Create tools that help the sales team win:
• Product collateral
• Case studies
• Competitive positioning
• Presentation decks
• Support distributor/dealer marketing programs (co-op marketing, promotions, training materials)
• Align closely with sales leadership on messaging and priorities

Product Marketing

• Translate technical product features into clear customer benefits
• Lead product launches (messaging, positioning, go-to-market strategy)
• Develop pricing and value positioning in collaboration with leadership
• Conduct market and competitor analysis

Brand & Content Development

• Own brand voice, positioning, and consistency across all channels
• Oversee and develop content strategy (website, video, catalogs, social, email)
• Ensure strong, professional presence in both digital and physical materials

Trade Shows & Events

• Plan and execute industry trade shows and customer events
• Manage booth design, messaging, and lead capture strategy
• Measure ROI and post-event follow-up effectiveness

Digital & Website Management

• Own company website performance, UX, and conversion optimization
• Ownership of ecommerce revenue channel
• Oversee CRM and marketing automation tools
• Ensure accurate product data, SEO optimization, and analytics tracking

Analytics & Performance Tracking

• Establish KPIs and dashboards to track marketing effectiveness
• Report on campaign performance, ROI, and pipeline contribution
• Use data to continuously refine strategy

Team & Vendor Management

• Build and lead a high-performing marketing team (internal + external)
• Manage agencies, freelancers, and vendors (design, SEO, PR, etc.)
• Own marketing budget and allocation

Qualifications & Skills:

Required

• 7–12+ years of marketing experience, with B2B or manufacturing preferred
• Proven ability to drive measurable revenue growth through marketing
• Experience supporting a sales-driven organization
• Strong understanding of digital marketing and lead generation
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce)
• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat) along with proficiency in using Microsoft Office Suite
• Detailed oriented and possess strong time management skills
• Must be able to work with minimal supervision and ability to create on a short deadline
• Must possess excellent verbal and written communication skills
• Adherence to health and safety regulations (e.g. use of protective gear)
• Overnight travel may be required

Preferred

• Experience in industrial, construction, equipment, or related sectors
• Familiarity with distributor/dealer networks
• Experience marketing technical or engineered products

Key Competencies:

• Commercial mindset – understands margins, pricing, and ROI
• Execution-focused – can both strategize and do the work
• Cross-functional leadership – works well with Sales, Ops, and Finance
• Clear communicator – simplifies complex products into compelling messaging
• Data-driven decision maker
• Scrappy & resourceful – thrives in a mid-sized company environment

EQUAL OPPORTUNITY EMPLOYER

The Company is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, ancestry, military status, protected veteran status, marital status, gender identity or expression, transgender status, citizenship, sexual orientation, age, disability, or any other legally protected characteristic under applicable law.

Tagged as: Data Analysis, HubSpot, Pipeline Management, Salesforce