Product Marketing Manager

About Europastry

Founded in 1987 and headquartered in Barcelona, Spain, Europastry is a global leader in frozen bakery products, serving customers in more than 90 countries. Our international network of production facilities, innovation centers, and commercial teams combines traditional baking expertise with modern technology to deliver high-quality breads and pastries to retail, foodservice, and artisan bakery customers worldwide.

Our U.S. operations are an important part of this global presence, bringing together local expertise and the resources of an international organization. Across our teams, we share a passion for baking and a commitment to quality, food safety, innovation, and continuous improvement.

Joining Europastry means becoming part of a global team with strong local roots, where your contributions help shape the future of baking.

About the Role

The Product Category Manager is a key role in the marketing team, responsible for managing the product portfolio within a specific category and aligning it with business objectives. This includes driving marketing strategies, addressing customer product requests, and collaborating with cross-functional teams to ensure alignment and execution. The role also focuses on analyzing market trends, conducting side-by-side comparisons of competitors, developing the product portfolio, detecting whitespace opportunities, and overseeing the launch, promotion, and lifecycle management of products to maximize profitability and market share.

Responsibilities

Category Management

• Develop and execute category strategies to meet business goals, including market share growth, revenue targets, and profitability for our 5 categories Bread, Brioche, Knots, Pastries and Donuts.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and opportunities in collaboration with Market Analyst and Trade Marketing.
• Manage the product lifecycle, including introductions, updates, and discontinuations. Working with RD, Supply Chain and Logistic.

Marketing Strategy

• Collaborate with the marketing team to create and implement campaigns, promotional materials, and digital content to drive category performance.
• Develop pricing strategies and promotional plans to optimize product sales and margins.
• Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as needed together with Sales Analyst, Trade Marketing and Sales operations.

Product Development & Launch

• Work with R&D, engineering, and production teams to develop and refine products based on market needs and feedback.
• Lead product launch efforts, including go-to-market strategies, sales enablement materials, and training for the sales team.
• Ensure compliance with regulatory and quality standards for all products.

Stakeholder Collaboration

• Partner with sales, operations, and supply chain teams to ensure product availability and meet customer expectations.
• Serve as the category expert, providing insights, training, and support to internal teams.
• Build and maintain relationships with key customers and industry stakeholders to gain feedback and foster collaboration.

Analytics and Reporting

• Track category performance using KPIs such as sales, market share, and profitability.
• Analyze consumer behavior, competitor activity, and category trends to make data-driven decisions.
• Prepare regular reports and presentations for senior management.

Work Environment & Physical Demands

• Primarily office-based with occasional travel to trade shows, customer sites, or manufacturing facilities.
• Standard office equipment usage, with extended periods of sitting and computer use.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related Bakery field.
• 3-5 years of experience in product/category management, preferably in a manufacturing environment.

Skills & Competencies

• Analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams and external partners.
• Creative Bakery mindset with a business orientation.

Additional Skills

• Experience in B2B or B2C manufacturing industries is a plus.
• Familiarity with bakery products.
• Ability to work independently in a fast-paced, dynamic environment.
• Spanish language proficiency is a plus, but not required.

Tagged as: Data Analysis, Project Management