Paid Social & Content Marketing Manager
Full Time / Hybrid (Tues, Wed, Thurs) onsite (Mon, Fri) home
Location: Fort Lauderdale/Miami area
Salary range: $80,000 – $90,000/year
About the Opportunity
icreatives is partnering with a publicly traded biotechnology company based in South Florida to identify a Paid Social & Content Marketing Manager. Our client is a fully integrated leader in biologic medicine focused on the research, development, and manufacture of new regenerative therapeutics.
Role Overview
The Paid Social & Content Marketing Manager will own the strategy, execution, and optimization of paid social campaigns across key platforms to drive brand awareness, engagement, and lead generation. You’ll develop content strategies aligned with both business and scientific objectives, manage editorial calendars, and oversee creation of compelling written, visual, and video content.
You’ll collaborate cross-functionally with product, scientific, and sales stakeholders to translate complex scientific concepts into accessible, compliant marketing assets. Day-to-day work includes monitoring performance analytics, running A/B tests on creatives and messaging, supporting PR initiatives, and iterating based on data.
Key Responsibilities
- Plan, launch, manage, and optimize paid social campaigns across LinkedIn, Meta, X, and emerging channels
- Build and execute content strategies that support brand positioning, product launches, and scientific milestones
- Own editorial calendars and coordinate multi-channel content: long-form, short-form, visual, and video
- Partner with internal SMEs to distill technical/scientific information into clear, engaging, compliant messaging for target audiences
- Lead A/B testing for ad creative, copy, audiences, and landing pages to improve performance
- Track, analyze, and report on campaign KPIs and content performance;
deliver actionable insights to refine strategy - Support PR efforts and other marketing initiatives as needed
- Ensure all assets meet regulatory, brand, and quality standards for healthcare/life sciences
Qualifications
- Proficiency in paid social media management: campaign setup, optimization, reporting, and budget stewardship
- Experience in content strategy, editorial planning, and multi-channel content creation, ideally for healthcare or life sciences audiences
- Strong skills in copywriting, storytelling, and content editing with ability to simplify complex technical information
- Comfort with marketing analytics, performance tracking, A/B testing, and data-driven decision making
- Familiarity with digital marketing tools including social ad managers, marketing automation platforms, and basic design or video tools
- Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or related field, or equivalent practical experience
- Experience in biotechnology, pharmaceuticals, or healthcare marketing is a plus, especially in highly regulated environments
- Excellent collaboration, project management, and time-management skills;
able to manage multipledeadlines in a fast-paced setting
Work Location
Hybrid remote in the Fort Lauderdale/Miami, FL area. Candidates must be based in the Miami/Fort Lauderdale area.
Compensation
$80,000.00 – $90,000.00 per year, dependent on experience, skills, and qualifications.
icreatives is a recruitment firm representing our client for this search. All applications will be reviewed by icreatives before client submission. We are an equal opportunity employer.
To apply, please include your portfolio and work samples.
We receive a high volume of applications, so we’re unable to respond individually. If your qualifications align, we’ll reach out by phone, email, or text. Message and data rates may apply.
icreatives is an Equal Employment Opportunity Employer. We consider all applicants without regard to protected characteristics and are committed to a workplace where diversity, equity, and inclusion fuel creative excellence.
To apply for this job please visit whatjobs.com.
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