Marketing Manager I

Job Description

Job Description

Job Title: Marketing Manager I 

Location: Buffalo, NY

Hire Type: Contingent 

Pay Range: $52.00/hour

Work Type: Full-Time 

Work Model: Remote

Work Schedule: Monday – Friday, 8am – 5pm

Recruiter Contact: Samantha Marranca | [email protected]

 

Nature & Scope:

Positional Overview

 

The Imagine Group is recruiting for a Marketing Manager I on behalf of our client, a leading financial organization in Buffalo, NY. This role supports a large-scale cloud modernization initiative focused on enhancing and migrating enterprise applications to modern cloud technologies. This resource will contribute to the design, development, and implementation of full-stack solutions while collaborating with engineers, product partners, and Agile team members to deliver scalable, high-quality applications.

 

In this role, you will be responsible for the conceptualization, development, execution and evaluation of marketing and communication programs designed to meet business objectives of the company business unit managers, while reinforcing the Bank's brand identity.

 

Role & Responsibility:

Tasks That Will Lead to Your Success:

 

• Identify business unit marketing and/or communication campaign needs based upon business objectives.
• Develop marketing/communication campaign theme and message.
• Manage all aspects of the development and execution of each marketing and/or communication campaign project from conceptualization through execution and implementation.
• Evaluate campaigns for effectiveness in meeting business objectives.
• Analyze results of marketing campaigns and develop recommendations based upon campaign results.
• Contribute to the development and management of marketing campaign budgets.
• Manage marketing project teams, ensuring marketing and communication programs adhere to schedule and meet business objectives.
• Understand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite.
• Identify risk-related issues needing escalation to management.
• Promote an environment that supports diversity and reflects the brand.
• Maintain internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
• Complete other related duties as assigned.

 

Skills & Experience

Qualifications That Will Help You Thrive

 

• Bachelor’s and 4 years’ experience managing marketing campaigns in a client or agency environment or equivalent combination of education and experience.
• Financial Domain, preferably Consumer Lending.
• Previous end to end Campaign Execution, primary Email Campaigns.
• Project Management.

Tagged as: Project Management