Senior Product Marketing Manager (JOB ID 003250)

Innovien is supporting the growth of a diagnostics technology business that serves hospital and reference labs across North America. We’re hiring a Senior Product Marketing Manager to own go to market strategy for a portfolio of lab workflow hardware and software. You’ll have real ownership from day one and a clear path into leadership as the business scales.

What You’ll Do

• Own positioning, messaging, and value propositions across a portfolio of connected products, including how they work together
• Lead go to market for new launches, enhancements, and market expansion, from readiness through post launch adoption
• Build sales enablement that sells: presentations, demo narratives, battlecards, ROI tools, objection handling, and Sales training
• Develop clinical and technical content, grow the reference lab network, and build relationships with customers and key opinion leaders
• Bring market feedback to Product and R&D, and measure impact against pipeline, adoption, and revenue

What You Bring

• 7+ years of B2B marketing in healthcare, diagnostics, medical device, or life sciences, including 3 to 5 years in dedicated product marketing
• Proven experience marketing laboratory, diagnostic, or medical device products to lab directors, pathologists, histotechnologists, and hospital administrators
• Track record owning positioning, buyer personas, and launches across multiple products
• Experience building competitive intelligence and win/loss insights
• Clinical content experience: white papers, case studies, collateral
• Experience developing reference sites and KOL relationships
• Strong partnership with Sales and Product teams

Nice to Have

• Marketing into anatomic pathology, histology, or clinical laboratory environments
• Familiarity with lab workflow or laboratory information systems (LIS)
• Capital equipment marketing with long sales cycles and multiple stakeholders
• A sales background or deep understanding of the full sales cycle
• Salesforce or Zoho CRM

Tagged as: Pipeline Management, Salesforce