Sr. Product Marketing Manager – Monetization

Sr. Product Marketing Manager – Monetization

Job ID: 26-01545

Job Title: Sr. Product Marketing Manager – Monetization

Location: SFO • Hybrid/ Open to remote (PST time zone).

Duration: 12 Months

Work type: W2

Payrate: $88.02

Job Description:

• Go-To-Market excellence – Own the development and execution of GTMs for new offers and monetization initiatives, partnering with product, marketing, and commercial stakeholders to bring them to life.
• Cross-Portfolio Upsell Strategy – Build and maintain a user matrix that maps customer segments to product offerings, identifying upsell and cross-sell opportunities across the portfolio.
• Value proposition & positioning – Continuously refine messaging across all touchpoints, including in-product messaging and paywalls, to clearly articulate the value of generative AI
• Offer Performance & Optimization- Track and analyze offer performance across the funnel, using data to continuously refine strategy and improve conversion.
• Cross-functional collaboration – Build strong partnerships with internal teams to align growth initiatives across products
• Subject matter expertise and market analysis – Develop deep expertise in Creative AI, with particular focus on monetization strategies and growth levers within generative AI products.

Skills:

• 5+ years of experience in product marketing, product management, growth marketing or an equivalent, with a strong background in software, especially AI.
• Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences.
• Analytical and strategic problem solver, adept at using data to inform decisions.Proven ability to lead and collaborate in a fast-paced, dynamic, matrixed environment.
• Passion for creativity, design, and emerging technologies.
• Education:
• BA/BS in Marketing, Business or a related field is preferred

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