Director of Growth Marketing & Demand Generation
Our client is seeking a hands-on B2B growth marketing leader to turn strategy into qualified opportunities, pipeline, and revenue. Reporting to the CMO, you’ll set the growth agenda, own performance across the funnel, and lead a lean team of two managers—while staying close to the work and personally driving critical programs. You’ll partner closely with Sales, Revenue Operations, Marketing Operations, and external agencies to build a measurable, repeatable engine for growth.
What you’ll own:
- Translate revenue and market-share goals into growth plans, budgets, and clear targets for opportunities, pipeline, cost per opportunity, conversion, and marketing-driven revenue.
- Lead paid search, social, and display programs, using performance data to improve audience strategy, spend, and lead quality.
- Grow organic, local, and AI search visibility through SEO and emerging answer-engine strategies; connect that work to content, PR, paid media, and web experience.
- Own website performance, landing pages, and conversion-rate optimization—including a planned website redesign—with a focus on turning more of the right visitors into qualified opportunities.
- Build account-based marketing, lifecycle, and nurture programs with Sales and Revenue Operations, aligned to how customers buy and how the sales team works.
- Establish clear growth reporting and use attribution and funnel insights to guide decisions and demonstrate return on marketing investment.
- Shape practical AI and automation pilots, such as paid-search optimization, search-visibility monitoring, and reporting. Set goals and guardrails, keep people involved where it matters, and scale what delivers results.
- Coach and develop two marketing managers, manage a focused mix of agency partners, and balance team leadership with hands-on execution.
What you’ll bring:
- 8+ years of progressive B2B demand generation, performance marketing, and growth strategy experience, including 3+ years leading people or agencies.
- Strong, hands-on command of paid search and social, SEO, conversion optimization, account-based marketing, and lifecycle programs.
- Experience connecting marketing activity to qualified pipeline and revenue, with sound judgment around measurement, attribution, and data quality.
- Practical experience using AI and automation in marketing; agentic workflow experience is a plus.
- Familiarity with Salesforce, Salesforce Marketing Cloud or a similar marketing automation platform, and Google Analytics 4.
- A collaborative, analytical approach and the ability to make progress in an evolving environment. Experience in multi-location, field-sales, or B2B services businesses is preferred.
To apply for this job please visit whatjobs.com.
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