Director of Marketing Operations, Analytics & AI

Director of Marketing Operations, Analytics & AI

Our client is seeking a hands-on marketing operations leader to build the measurement, technology, and AI foundation behind a growing B2B company. Reporting to the CMO, you’ll lead two managers and work across Marketing, Sales, Revenue Operations, IT, Legal, and Finance—while staying close to the platforms and data yourself.

This is a player/coach role for someone who can connect campaign activity to pipeline and revenue, make the marketing technology stack work as one system, and turn emerging AI capabilities into practical, well-governed workflows. You’ll help the business move beyond lead volume to clearer insight into what is creating opportunities and driving growth.

What you’ll own:

• Set the marketing measurement strategy and KPI framework, including lifecycle stages, pipeline definitions, and service-level agreements with Sales and Revenue Operations.
• Oversee conversion tracking, campaign taxonomy, attribution, and reporting across tools such as GA4, Google Tag Manager, Salesforce, and Salesforce Marketing Cloud.
• Own the martech roadmap, vendor relationships, and budget; guide integrations across marketing, sales, website, quote, and order systems.
• Improve data quality and reporting automation so teams can spend less time assembling numbers and more time acting on insight.
• Evaluate AI use cases, lead pilots, and establish sensible guardrails for data access, human review, quality, and compliance.
• Lead and develop two managers responsible for marketing analytics and measurement, and marketing AI and automation.

What you’ll bring:

• 8+ years in marketing operations, analytics, or marketing technology, including 3+ years leading people or vendors.
• Hands-on Salesforce and Salesforce Marketing Cloud experience, including Journey Builder and Automation Studio.
• Strong knowledge of marketing data, tracking, attribution, and opportunity-level measurement; experience with Tableau or Power BI.
• Experience applying AI or advanced automation in marketing or revenue operations; agentic workflows and SQL are a plus.
• The judgment to explain technology trade-offs in business terms, work effectively across functions, and navigate privacy, consent, and compliance requirements.
• B2B or multi-location services experience is a plus.

Tagged as: Google Analytics, Pipeline Management, Power BI, Salesforce, SQL, Tableau