Trade Show & Special Events Manager

Trade Show & Special Events Manager

Reports to: Global Director of Marketing

Department: Marketing;
collaborating with Sales, Product & Ops

Work Location: Hybrid, 4 days onsite, 1 day WFH, Springfield, NJ

Travel: All US Trade Shows

Justin Alexander Group sells through independent boutiques, no direct to consumer, no company flagship stores. That means the moments where our brands come to life, where a retailer walks a booth, touches a gown, and writes an order, carry extraordinary weight.

Trade Shows/Markets, pop-ups, and brand events are key to a season’s success. The Trade Show & Special Events Manager owns those moments, driving each event from concept through on-site execution and wrap, across B2B and D2C.

Who You Are | We are looking for someone who loves a checklist and makes a show feel effortless.

• You are a producer at heart. You know that great events are won in the months before anyone walks in the room, and you build the workback schedule before anyone asks for it
• You sweat details most people never notice. Signage alignment, style tag accuracy, the florals arriving two hours before the venue opens. You notice, and you are invested
• You are calm on show days. Plans change hourly on-site and you think quickly and pivot
• You hold vendors to a standard. You negotiate well, build long relationships, and are comfortable being a leader in the room
• You work across teams, seamlessly balancing the needs of each department

The best version of this hire is an event producer with a marketer’s eye for brand.

Event Strategy & Production | You are the heartbeat of every event, from concept to wrap report.

• Oversee the strategy, planning, and execution of B2B and D2C events, including Trade Shows/Markets and pop-ups, and assist with other key brand executions such as press moments, influencer/VIP experiences, and partnership-driven programming
• Translate creative ideas into actionable event plans, timelines, budgets, workstreams, and deliverables, with every event reflecting the Justin Alexander Group POV through attention to detail, elevated storytelling, and flawless execution
• Lead the full lifecycle of retailer-facing and brand-building events, from brief creation and timeline development through on-site execution and post-event closure
• Plan and coordinate key company events such as the Annual Sales Meeting and assist with any travel arrangements or logistics needed
• Partner with Marketing team members, Sales, and Finance to build and manage per-event budgets in tandem with the annual budget
• Lead creative ideation, production, vendor collaboration/sourcing, and any agency management, overseeing operational logistics
• Anticipate needs, remove roadblocks, and keep complex projects moving from concept through execution
• Maintain ongoing event checklists and workback schedules, keeping every deliverable organized, on track, and completed on time, and gather stakeholder feedback to improve each event

Trade Shows/Markets & Special Activations | Trade Shows are where retailers buy. You make sure our presentation is polished, buttoned up, and on brand.

• Lead preparation: organize, print, and confirm all marketing collateral, branded materials, and paperwork pre-show in partnership with cross-functional teams
• Communicate with venues before and during events, planning space logistics: lighting, furniture, florals etc.
• Support Sales and B2B teams on product shipping and logistics needs
• Post events on the Retailer Dashboard under Trade Events
• Manage all non-dress items needed for events: Trade Shows/Markets, photoshoots, pop-ups, and retailer events

On-Site & Post-Event | You are the calm center of every show day, and the one who closes the loop after.

• Oversee on-site event delivery, holding suppliers, talent, partners, and event teams to agreed creative and operational standards
• Conduct venue site visits, production meetings, supplier briefings, and post-event debriefs, delivering a post-show wrap report
• Oversee post-event management and reporting, including attendance reporting to internal stakeholders

Communications & Partnership | You brief, others broadcast. Marketing Communications owns the channels;
you deliver the briefs and the timelines.

• Partner with communication leads within Marketing to brief event communications across channels such as email and B2B social
• Manage invitation logistics for key events in partnership with Strategy and Design
• Partner closely with internal and external stakeholders to keep all teams aligned
• Support the Influencer Manager & Marketing team on VIP events, including guest logistics, gifting, and on-site experience
• Provide support for international events on an as-needed basis

Event types include, but are not limited to:

• Stylist Summit
• Trade Shows/Markets and pop-ups
• Additional brand and retailer in-store events
• Influencer, Press, and VIP/D2C events

Point of Purchase (POP) | When a retailer’s floor carries our materials, you collaborate to keep deliverables accurate and on time.

• Support point of purchase requests for North America in partnership with the Marketing, Sales, Project Management, and Operations teams
• Partner with Brand Strategy and Design on point of purchase concepts and creative
• Work with cross-functional teams on fulfillment, quantities, distribution, and inventory needs

Gifting | Gifting is how the brand shows gratitude, and you own how that looks and feels.

• Own internal and retail partner gifting, including the annual Diamond Gift and End of Year gifting, from concept through creation, in partnership with Marketing team members and the Sales team
• Collaborate on gift distribution with the Senior Account Associate, Sales, and Project Management
• Own event gifting end to end
• Collaborate on company swag in partnership with the broader Marketing team

On the Road | Travel is not incidental to this role. Shows are where the work becomes real.

• All US Trade Shows
• Site visits, venue walkthroughs, and key brand events as needed

Experience We’re Looking For

• 5-7 years in event production and management
• Bridal industry experience preferred
• Demonstrated ability to run complex, multi-workstream events on time and on budget
• Comfort negotiating with and managing vendors, venues, and agencies
• Key skills: Communication, Creativity, Critical Thinking, Time Management, Organization, Problem Solving, Leadership

Compensation & Benefits

This role has an anticipated base salary range of $85,000 to $90,000 annually. The final offer will be determined based on experience, skills, and internal benchmarks.

Justin Alexander offers a comprehensive benefits package that includes:

• Health, dental, and vision insurance with ancillary options
• 401(k) with company match
• Paid time off (vacation, sick days, holidays)
• Family Building Benefits
• Tuition Reimbursement
• Employee discounts and more

Tagged as: Project Management