Marketing Manager

The Digital Marketing Manager will develop and execute digital marketing strategies that increase brand awareness, drive customer engagement, generate leads, and support revenue growth. This individual will oversee digital campaigns across multiple platforms, manage advertising initiatives, analyze performance metrics, and identify opportunities to optimize marketing efforts. The ideal candidate combines strong analytical skills with creativity, strategic thinking, and the ability to manage multiple projects in a fast-paced environment.

Location: Lehigh Valley, PA

Salary: $150,000

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with company objectives and revenue goals
• Plan, launch, and manage paid digital advertising campaigns across Google, Instagram, Facebook, LinkedIn, Reddit, and other relevant platforms
• Manage digital advertising budgets, monitor campaign performance, and optimize spending to maximize return on investment
• Oversee website content, SEO/SEM initiatives, email marketing, social media, and other digital marketing channels
• Analyze campaign performance, website traffic, engagement, lead generation, and conversion metrics to identify trends and growth opportunities
• Prepare regular performance reports and provide actionable recommendations based on data and analytics
• Create and manage compelling digital content, advertisements, landing pages, and promotional campaigns that resonate with target audiences
• Collaborate with sales, business development, and leadership teams to develop marketing initiatives that drive new business and support customer retention
• Build and maintain relationships with customers, distributors, vendors, and other external partners to support marketing and business development efforts
• Conduct market research and competitive analysis to identify emerging trends, customer needs, and opportunities for growth
• Manage marketing calendars, campaign timelines, and multiple projects while ensuring consistent brand messaging across all channels
• Evaluate new digital marketing tools, technologies, and strategies to improve campaign effectiveness and operational efficiency
• Track key performance indicators (KPIs), including cost per lead, conversion rates, customer acquisition costs, and overall campaign ROI

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field preferred
• 3+ years of experience in digital marketing, paid advertising, campaign management, or a related marketing role
• Hands-on experience managing paid advertising campaigns across platforms such as Google Ads and Meta Ads
• Strong understanding of digital marketing analytics, campaign optimization, SEO, SEM, social media, and content marketing
• Experience using Google Analytics, Google Ads Manager, Meta Business Suite, and reporting tools
• Proficiency in Excel or Google Sheets for campaign tracking, data analysis, and reporting
• Excellent written and verbal communication skills, with the ability to develop engaging marketing content
• Strong analytical, organizational, and project management skills with exceptional attention to detail
• Ability to manage multiple campaigns simultaneously, meet deadlines, and adapt to changing business priorities
• A proactive, creative, and results-oriented mindset with a strong interest in driving measurable business growth

Tagged as: Data Analysis, Excel, Google Analytics, Project Management