Growth Marketing Manager, Brand 4

Growth Marketing Manager, ODDITY’s Brand 4

We’re looking for a Growth Marketing Manager to join the team building ODDITY’s fourth brand. As a senior member of the Growth Marketing team, you’ll take meaningful ownership of paid acquisition strategy and execution, helping turn consumer insights and performance data into campaigns that drive growth.

You’ll work closely with the head of the brand and partners across creative, production, analytics, and other functions. This is a hands-on role for someone who can think strategically, work through details, and move quickly in a high-growth environment.

Responsibilities

• Develop and execute paid acquisition strategies across Meta, TikTok, and other key channels, balancing growth, efficiency, and profitability.
• Own performance across a portfolio of campaigns, using results to make clear recommendations on budgets, creative, audiences, and priorities.
• Lead creative strategy and testing for your campaigns, partnering with creative and production teams to develop strong concepts and a steady pipeline of ads.
• Build structured tests across concepts, hooks, formats, messaging, audiences, and landing pages; turn results into actionable learnings for future campaigns.
• Analyze performance data to understand trends, identify opportunities, and recommend actions that support revenue growth and efficient acquisition.
• Research consumers, competitors, and the beauty landscape to identify customer needs, questions, and pain points that can inform marketing strategy and creative.
• Connect acquisition results to the customer experience—including product expectations, feedback, returns, satisfaction, and repeat purchase—to support sustainable growth.
• Monitor platform changes, market trends, and emerging growth opportunities, and bring relevant recommendations to the team.
• Partner with Analytics and senior management to improve reporting, measurement, data integrity, and attribution.
• Work cross-functionally to keep campaigns moving, align creative and media plans, and resolve execution challenges.
• Identify ways to improve team workflows and processes, helping the Growth Marketing team execute efficiently and learn faster.
• Share clear performance updates and recommendations with the VP of Growth Marketing and relevant partners.

Your Background

• 3–5 years of experience in growth marketing, DTC, or a high-caliber strategic or operational role, with a track record of driving measurable business results.
• Backgrounds in finance, consulting, or other high-velocity operational roles are preferred.
• Expertise in performance marketing, paid social, and creative strategy is a major plus.
• Strong analytical skills and the ability to turn complex data into practical decisions that improve growth and profitability.
• A strategic and creative thinker who pairs fresh ideas with rigorous analysis and sound judgment.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across teams and levels of the business.
• Highly organized and methodical, with the ability to prioritize and move multiple initiatives forward in a fast-paced environment.
• Entrepreneurial, accountable, and comfortable taking ownership in a changing, high-growth business.
• A strong interest in consumer brands and marketing, with a natural curiosity about beauty and what motivates customers.
• Excited to help build ODDITY’s fourth brand.

Who We Are

ODDITY is a consumer tech company that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company serves over 40 million users through its AI-driven online platform, using data science to identify consumer needs and develop beauty and wellness products. ODDITY owns IL MAKIAGE and SpoiledChild, with a fourth brand in development.

ODDITY has business headquarters in New York City, an R&D center in Tel Aviv, Israel, and a biotechnology lab in Boston. Our culture is fast-paced, innovative, and agile, giving every team member the opportunity to make a meaningful impact.

Work Schedule

This role is based in the office four days per week: Monday, Tuesday, Thursday, and Friday, from 9:30 a.m. to 7:00 p.m. Wednesday is a work-from-home day.

Tagged as: Data Analysis, Pipeline Management