Ralph Lauren is seeking a Senior Manager, Lifecycle & Customer Marketing to evolve its CRM organization from channel silos to a connected, customer-led model across Email, SMS and App Push. You will drive planning, activation and analytics to strengthen engagement, retention and lifetime value across e-commerce, stores and outlets.
The ideal candidate has 7+ years in CRM/lifecycle marketing within DTC, fashion, or retail, with hands-on ownership of campaigns, segmentation and personalization,
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