Global Product Marketing Manager | Global Beauty Company (New York City Metropolitan Area)

Role Overview

We are seeking an immediate, dynamic, strategic, and detail-oriented Global Marketing Manager to drive 360-degree product launches and commercial growth within our skincare portfolio. In this role, you will turn overarching franchise strategy into compelling product innovations, go-to-market strategies, and high-impact commercial toolkits.

The ideal candidate possesses deep beauty industry acumen, an executive presence, and a track record of cross-functional collaboration. You will serve as the bridge between global strategy and regional execution while staying on the pulse of skincare trends, ingredient innovations, and longevity science.

Key Responsibilities

Strategy & Product Launch Management (NPL)

• Lead End-to-End NPL Workstreams: Translate long-term franchise strategy into actionable product innovation opportunities, managing detailed project workplans and ensuring seamless execution against key stage-gate milestones.
• Cross-Functional Orchestration: Partner closely with Product Development, Packaging, Legal, Supply Chain, and Finance to oversee formulation, claims, profitability, and packaging processes from concept through commercialization.
• Storytelling & Pitching: Build high-impact, narrative-driven PowerPoint presentations for executive leadership and key stakeholders to gain alignment on the innovation pipeline.

Go-To-Market (GTM) & 360 Launch Execution

• Campaign & Brief Development: Author comprehensive 360-degree creative briefs and concept narratives that inspire creative partners.
• Global Launch Toolkits: Develop robust go-to-market toolkits for regional teams, encompassing launch strategy, key claim prioritization, creative assets, digital/social activations, visual merchandising guidelines, and promotional tactics.
• Regional Enablement: Partner directly with regional marketing teams to ensure flawless downstream execution, adapting global plans to local market needs while maintaining brand consistency.

Market Intelligence & Competitive Landscaping

• Category Analysis: Perform regular deep-dives into the skincare landscape, monitoring competitive launches, disruptive formulations, ingredient trends, pricing architectures, and promotional strategies.
• Trend Forecasting: Track emerging consumer behaviors and macro trends—specifically in the aging + longevity spaces—to identify whitespace opportunities for future innovation.
• Consumer Activation Insights: Evaluate best-in-class beauty activations, influencer campaigns, and retail experiences to continuously elevate our go-to-market approach.

Candidate Qualifications

Required Experience

• Industry Background: 4–6+ years of brand marketing experience within the beauty, personal care, or skincare sector.
• 360 Marketing Expertise: Proven experience building holistic marketing campaigns driven by strong conceptual storytelling that can come to life across consumer touchpoints.
• NPL & Commercialization Track Record: Hands-on experience driving stage-gate innovation processes from initial concept development to commercial launch.

Technical & Core Competencies

• Advanced Storytelling & PowerPoint: Expert-level presentation design skills with a demonstrated ability to synthesize complex data into compelling, visual stories for senior leadership.
• Cross-Functional Leadership: Exceptional cross-functional management skills with the confidence to influence up, down, and across matrixed organization structures.
• Communication & Executive Presence: Superior written, verbal, and presentation skills; comfortable presenting to and fielding questions from executive stakeholders.
• Attention to Detail: Rigorous project management skills, strong organization, and meticulous oversight of timelines, brief details, and asset execution.
• Market Acumen: Passionate about skincare innovation, formula science, ingredient trends, and evolving consumer beauty habits.

Tagged as: Forecasting, Pipeline Management, Project Management