Email Marketing Manager

Robert Half is partnering with a client seeking a HubSpot CRM & Email Marketing Manager to oversee the execution, management, and optimization of email and SMS marketing campaigns across multiple brands.

This is a highly hands-on role requiring advanced HubSpot expertise, including campaign execution, workflow automation, audience segmentation, list management, and reporting. The ideal candidate will have a strong background in CRM and lifecycle marketing, with the ability to manage high-volume campaigns, oversee external agency partners, and leverage data to improve marketing performance.

Key Responsibilities

• Own the day-to-day execution and management of email marketing campaigns within HubSpot, including campaign setup, automation, workflows, audience segmentation, and deployment.
• Build, manage, and optimize HubSpot workflows, lists, and automated email programs to support customer engagement and lifecycle marketing initiatives.
• Manage email and SMS marketing campaigns across multiple brands, ensuring accuracy, consistency, and timely delivery.
• Oversee campaign calendars and coordinate priorities across multiple teams and stakeholders.
• Manage external agency partners responsible for campaign development and deployment, including briefing, quality assurance, and performance oversight.
• Develop and execute A/B testing strategies within HubSpot to optimize messaging, creative, segmentation, and campaign performance.
• Utilize HubSpot reporting and analytics tools to track campaign KPIs, evaluate performance, and identify opportunities for improvement.
• Partner with creative, sales, product, and technical teams to ensure successful campaign execution.
• Maintain email and SMS marketing best practices, including deliverability, audience targeting, and compliance.

Qualifications

• Bachelor’s degree required.
• 4+ years of experience in CRM, lifecycle marketing, email marketing, or marketing operations.
• Advanced, hands-on HubSpot experience REQUIRED, including:
• Building and executing email marketing campaigns.
• Creating and managing automated workflows and nurture sequences.
• Managing contact lists, audience segmentation, and targeting.
• Developing reports and analyzing campaign performance.
• Experience managing SMS marketing campaigns; familiarity with Attentive or comparable platforms is a plus.
• Proven experience managing high-volume email campaigns across multiple brands or business units.
• Strong understanding of A/B testing, marketing automation, and lifecycle marketing strategies.
• Experience working with external agencies or vendors preferred.
• Strong analytical, organizational, and project management skills.
• Ability to manage competing priorities and collaborate with cross-functional teams.

Why This Opportunity?

This role offers the opportunity to take ownership of HubSpot-driven CRM and lifecycle marketing initiatives, optimize email and SMS campaign performance, and contribute to the growth of a dynamic, multibrand organization.

Tagged as: HubSpot, Project Management