Marketing Manager

Marketing Manager — TikTok Shop & Affiliates — Job DescriptionAbout us

Fast Lane Athletics is the TikTok Shop storefront of Sawyer Sales & Distribution, a multichannel distributor of Nike, adidas and Puma apparel and footwear. We sell on Amazon, TikTok Shop and other marketplaces, fulfilling TikTok orders through Amazon MCF and Fulfilled by TikTok.

Affiliate creators are a core sales channel for the shop. Our creator CRM holds roughly 13,000 creators, we have shipped well over a thousand samples since the program started, and in a typical month creators post 100+ videos featuring our products. The program has been run by the TikTok Shop lead alongside everything else on the platform; this role exists so one person owns it full-time and rebuilds it around relationships with proven creators rather than mass outreach.

The role

You own the affiliate creator program for Fast Lane Athletics on TikTok Shop: which creators get products, what they post, and whether it makes money. Full-time, remote, US based. You report to the TikTok Shop lead and work directly with the owner.

The job is relationships and judgment, not volume. Today most samples go to creators who never sell, while a small group of proven creators produces almost all of the return. You will shrink the first group and grow the second: find creators who already sell Nike and adidas for other shops, get our product into their hands, give them angles that work, and keep them posting.

You succeed when more of the samples we ship turn into videos that sell at a profit, when a core group of repeat creators grows month over month, and when the Fast Lane TikTok page is active and selling on its own.

What you’ll do

Samples

• Work the sample request queue daily in TikTok Seller Center and Euka. Approve creators with evidence they post and sell, decline the rest, and never let requests expire unreviewed.
• Decide which products and colorways to seed, and push samples hard on products we are stocking up for the season.

Creator relationships

• Manage our core group of affiliates. Get them new products and new colors before anyone else, and keep them posting.
• Monitor what kinds of videos are doing well for our own creators along with what angles are working for other sellers.
• Re-send to creators who sold well last season, and cut creators who take product and never post.

Finding creators

• Watch what other Nike and adidas sellers are doing: find the videos performing best on their top products, identify the creators behind them, and recruit them directly.
• Run targeted outreach to new creators in Euka: small, specific lists and a message that gets a reply, not blasts.
• Use FastMoss and TikTok Shop data to spot rising creators and products in our categories.

The Fast Lane TikTok page

• Keep the shop account active: post and repost the creator videos that are working, on a regular schedule.
• Make original short-form product content yourself when the catalog needs it.
• Answer comments and DMs on the page.

Beyond TikTok

Most of your time goes to TikTok Shop. As we build out Shopify and other affiliate channels, you’ll drive creator and affiliate sales there too.

What we expect

This is a full-time performance role, and we measure it weekly. These are the bars, not stretch goals.

Every week

• Every sample request is reviewed within one business day. Nothing expires unreviewed.
• Every shipped sample is logged and tracked to a post. Zero samples shipped to the wrong creator, product, or size.
• At least 10 new creators identified from competitors’ top-performing videos and contacted with a personal message.
• The Fast Lane page gets at least 5 posts, including at least one piece of original content, and every comment and DM is answered within 24 hours.
• Reachable on Slack during business hours. Creator DMs are answered the same business day.
• The angle behind the week’s top-selling creator video is briefed to every core creator in that niche.
• Every shipped sample is tracked in the console against what it sold, after commission and sample cost.

By the end of your first 90 days

• You run the sample program end to end without supervision, including which products to seed and at what commission.
• A core group of 5–15 creators who sell nearly every time they get product, with their results visible in the console.
• Net profit from the creator program, after commission and sample cost, is up from where it was when you started.
• A documented, repeatable process for finding and recruiting creators from competitors’ videos, with the first recruits already posting.

Who we’re looking for

You need to have

• Based in the US and available full-time, Monday through Friday, including a daily check of the sample queue.
• Real understanding of TikTok Shop affiliate from the creator side: you have been an affiliate, run a shop, or managed creators for one. You know what makes a creator take a sample seriously.
• Comfortable making short-form product video. Hands-only and product-only content is fine.
• Organization: hundreds of open requests and dozens of active creators at once, nothing dropped, nothing shipped by mistake.
• Clear, fast writing. Most of the job is DMs that get a reply.
• Judgment about people and product: who is worth free inventory, who is not, and the willingness to say no.
• Self-direction. You get a weekly check-in, not a daily supervisor. In return you are reachable during business hours and your numbers are visible every week.
• Willing to appear on camera or model apparel for the Fast Lane page.

Nice to have

• Experience with Euka or another creator CRM, and with FastMoss or similar TikTok Shop analytics.
• A following of your own, or existing relationships with sports and fitness creators.
• Interest in athletic apparel and footwear. We sell Nike, adidas and Puma, and it helps to care.
• Basic spreadsheet skills for tracking samples and results.

No degree or years-of-experience requirement, but this is not an entry-level role: you need to have done this before, for your own account or someone else’s, and be able to show results.

Tools you’ll work in

Tool

What you’ll use it for

TikTok Seller Center

Affiliate Center: sample requests, target invites, commission settings, creator messaging; the shop’s TikTok account

Euka

Creator CRM, outreach agents, sample tracking, reminder segments

FastMoss

Competitor shops, top-performing videos, creator and product research

Fast Lane P&L console

Creators tab: net profit per creator per product, sample cost, what to re-send

Slack

Daily communication with the team

Asana

Your task list, shared with the team

We will train you on the console and Euka. You should already know your way around TikTok Shop.

Details and how to apply

• Full-time, Monday through Friday.
• Remote, with occasional in-person meetings in the Miami area. Must be based in or near Miami, FL.
• $70,000 base salary plus a quarterly bonus based on the net profit of the creator program: creator sales after commission and sample costs.

To apply, send the following to [email protected]:

1. Your resume or LinkedIn, and your TikTok handle.
2. One short paragraph: pick any Nike or adidas product you would sell on TikTok Shop, name two creators you would send it to, and say why them.
3. If you have made short-form content before, a link to something you are proud of.

We read every application and reply within one week.

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