Data Product Marketing Manager

Job Description Job Description

Hybrid, 3 days a week onsite in Easton, PA and 2 days remote

Proficient in Excel and Power BI, SAP a plus

Associate Brand & Project Marketing Manager, Easton, PA General Summary The Associate Product Manager is responsible for the support and business management of assigned platform product segment driven by collaboration and elaboration of the annual platform plan. Associate Product Manager provides support to implement short term and long term marketing plans, leading a cross-functional team that innovates product and marketing plans to grow sustainability and profitability.

The Associate Product Manager contributes to the analysis and development of detailed tactical plans of the assigned platform’s overall global strategic plan; implements the marketing plans for the platform’s assigned product segment(s)/franchise(s) ; assists in the planning, development and execution of the assigned product group’s marketing objectives, tactics, programs and budgets; participates in and manages cross-functional teams to progress marketing projects to desired results and works with marketing peers and sales, operations and global teams to drive executional excellence.

Principal Duties & Responsibilities

1. Contributes thought leadership, analysis and detailed tactical plans to assigned global platform product segments and marketing plans.
2. Recommends and executes programs and/or initiatives (i.e., new products, product changes/revisions, forecasts, pricing, packaging, advertising, activation, promotion, retail programs) to drive both the short and long term profitability and category share of all assigned businesses.
3. Collects and analyzes relevant market & category data to influence marketing plan and Supply/Operations Planning reports, i.e. competitive product information (positioning, pricing, promotional programs, etc.), market share data.
4. Conducts secondary research, analyzes syndicated data to support platform initiatives & recommendations; supports and participates in research projects to provide key learnings and strategic implications.
5. Provides tactical execution of the global new product process and commercialization including product, packaging, research & activation to meet financial objectives to drive both the short and long-term profitability and share position of all assigned businesses.
6. Provides budget management support.
7. Coordinates and manages cross-functional team activities/collaboration.
8. Provides support and information for key U.S. & International account programs, promotions.

Job Specifications

1. 2+ years marketing experience preferably in CPG, toy company or consumer marketing work
2. Bachelor’s degree required in business field, preferably with a Marketing concentration. MBA preferred
3. Strong demonstrated levels of accomplishments and business results
4. Proficient in MS Office including Word, Excel, PowerPoint; Lotus Notes
5. Good organizational skills with ability to manage several projects
6. General business management skills
7. Strong communication and presentation skills, with ability to lead cross-functional team
8. Strong business analytical skills, resourceful, results driven
9. Needs someone who can lean into analytics and insights
10. Balance of product and analytics

Medical, Dental and Vision are provided for those who qualify and are eligible.

Tagged as: Data Analysis, Excel, Power BI