Marketing Director, Account-Based Marketing (ABM)

Job Title: Marketing Director, Account-Based Marketing (ABM)

Pay Range: $50 – $55 per hour on W2

Location: Hybrid – 3 days onsite either in Hoboken, NJ or Minneapolis, MN

Contract Duration: 7 months

About the Role:

We are seeking an experienced Marketing Director to lead B2B marketing strategy and Account-Based Marketing (ABM) initiatives for a Partner Solutions business focused on strategic partnerships with societies and publishers.

The role will drive account-based growth, oversee integrated marketing campaigns, and develop a high-performing team while strengthening strategic account management frameworks and processes.

Key Responsibilities:

• Develop and scale ABM strategies for priority accounts.
• Establish strategic account management frameworks, including account tiering, governance, and engagement models.
• Lead integrated campaigns, demand generation, content, and industry events.
• Collaborate with sales, customer success, and senior leadership to drive business growth.
• Coach and develop the marketing team and optimize performance through data-driven insights.

Requirements:

• Proven experience in ABM strategy and B2B marketing leadership.
• Experience designing strategic or key account management frameworks.
• Strong background in integrated marketing campaigns and team leadership.
• Excellent stakeholder management, communication, and analytical skills.
• Experience with ABM platforms such as Demandbase.

Tagged as: Account-Based Marketing, Data Analysis, Demandbase