Senior Manager, Product Marketing – Offsite DSP

Senior Manager, Product Marketing – Offsite DSP

Multiple locations

R-2576653

Regular/ Permanent

Position Summary…

We are seeking a Senior Manager, Product Marketing – Team Lead forOffsite DSP to lead the go-to-market strategy, commercialization, and market success of WalmartConnect’sDSP portfolio, driving advertiser adoption, platformutilization, and commercial growth while strengthening WalmartConnect’sposition as a leading DSP within the retail media and programmatic advertising ecosystem.

Serving as the strategic bridge between Product, Engineering, Sales, Revenue, and Partnerships, this role translates complex capabilities into compelling customer value propositions and scalable commercialization strategies. The Senior Manager will shape how agencies, brands, and advertisers understand and succeed with WalmartConnect’sDSP while accelerating customer growth and business impact.

Success in this role requires deepexpertisein the DSP ecosystem, programmatic buying workflows, retail media, and the competitive AdTech landscape.You’llpartner closely with Product toincorporate customer and market insights into commercialization strategieessuch as influencing roadmap priorities andidentifyinggrowth opportunities.

What You’ll Do

• Define the commercial vision and go-to-market strategy for WalmartConnect’sDSP portfolio, ensuring commercialization efforts are grounded in advertiser needs, market opportunity, competitive differentiation, and long-term business growth.
• Own commercialization for WalmartConnect’sDSP portfolio by packaging, positioning, and commercializing strategic partnerships, integrations, and platform capabilities to drive advertiser adoption, platformutilization, and revenue growth.
• Partner closely with Product, Engineering, Sales, Revenue, Partnerships, and Marketing to align priorities, influence roadmap decisions, and accelerate market adoption across the DSP portfolio.
• Build scalable salesenablement,customer-facing content, and agency educationthat increasesadvertiserconfidence and strengthens WalmartConnect’scompetitive positioningwithin the retail media and programmatic ecosystem.
• Lead customer insights strategy for WalmartConnect’sDSP portfolio, developing differentiated positioning, messaging, and value propositions whileestablishingbest practices forcommercialization and adoption informed by advertiser feedback and market intelligence.
• Define success metrics and review frameworks that measure advertiser adoption, platformutilization, customer outcomes, retention, and commercial impact.
• Drive adoptionof WalmartConnect’sDSP portfolio across agencies, advertisers, and programmatic buyers by developing adoption strategies informed by customer feedback and internal insights,identifyingbarriers, and translating those learnings into actions that accelerate market success.
• Lead, coach, mentor, and develop a high-performing team of product marketers, raising the bar on strategic rigor, execution quality and business impact by setting clear expectations, providing ongoing feedback, coaching and mentoring, driving performance management, operational cadence, and fostering a culture of accountability, excellence, customer focus, and continuous learning.

What You’ll Bring

• 7+ years of Product Marketing experience in AdTech, Retail Media, Programmatic Advertising,SaaS, or Digital Media.
• 3+ years ofproven experience leading and developing teams, witha track recordof elevating performance, coaching talent, settinghigh standards, and building high-accountability cultures.
• Deepexpertiseinprogrammatic advertisingecosystemincluding DSPs, SSPs,adexchanges, publishers, and agency buying workflows.
• Strong analytical skills with experienceleveragingadoptionmetrics, customer insights, campaign performance, and market intelligence to inform commercialization strategies, go-to-market decisions, and product roadmapprioritization.
• Proven success driving product adoption, commercialization, and customerutilization.
• Ability tooperatewith strategic vision, strong judgement,high standards, and adaptability in arapidlyevolving business environment.
• Strong ability to translate product capabilities into value propositions, messaging, and enablement.
• Excellent written and verbal communication skills.

Why this role matters

WalmartConnect’sDSP is a strategic growth engine that enables advertisers to activate Walmart audiences acrossthebroader programmaticecosystemwhile delivering measurable business outcomes. This role plays a critical leadership position in expanding advertiser adoption, strengthening strategic technology partnerships, accelerating commercialization ofWalmartConnect’sDSP portfolio, andestablishingWalmart Connect as a differentiated leader in the rapidly evolving programmatic advertising ecosystem. By connecting product innovation with customer value, this leader directly influences platform growth, advertiser success, and WalmartConnect’slong-term competitive advantage.

Walmart Connect Values

• Builds highperforming teamsseeksand embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture ofbelonging,so associates thrive and perform drives a positive associate and customermember experience for all
• Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities builds the talent pipeline fosters an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customer and company and regularly recognizes others contributions and accomplishments supports strategies and drives initiatives that attract and retain the best talent
• Builds strong and trusting relationships with team members and business partners works collaboratively and crossfunctionally to achieveobjectivesand communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action

Act with Integrity

• Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supportsWalmart’sgoal of becoming a regenerative company by taking action to advance opportunity sustainability community and integrityegcreating fair opportunities for associates and suppliers driving local giving efforts
• Ensures that teams follow the law our code of conduct and company policies promotes an environment where associates feel comfortable sharing concerns and models our culture of nonretaliation listens to concerns raised by associates and takes action and enables others to do the same holds self and teams accountable for achieving results in a way that is consistent with our values
• Acts as an altruistic servant leader and is consistentlyhumbleselfaware.

Serve ourCustomersand members

• Delivers expected business results while putting the customermember first and consistently applying an omni-merchant mindset and acting with an Every DayLowCostmindset to drive value and Every Day Low Prices for customersmembers
• Adopts a holistic perspective that considers data analytics customermember insights anddifferent partsof the business when making plans and implementing strategies

Strive for Excellence

• Consistently raises the bar andseeksto improvedemonstratescuriosity and a growth mindset seeks feedback asks thoughtful questions and fosters an environment that supports learning innovation learning from mistakes and intelligent risktaking andexhibitsresilience in the face of setbacks
• Drives continuous improvements supervises the adoption ofnew technologyand supports digital disruption in line withWalmart’sbusiness model

Benefits you’ll enjoy

• Discount Card
• Get 10% off
• Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.
• Live Better U
• 100% covered
• Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.
• Ready to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals.
• Medical, dental, vision, and wellness programs for you and your family
• Access mental health resources and assistance programs for life’s challenges
• Training, leadership programs, and clear paths to advance.
• Imagine a workplace surrounded by innovation.At Walmart’s new Home Office in Bentonville, Arkansas, we’re redefining what it means to work at a global leader.
• Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology. From biking trails and outdoor courtyards to flexible, tech-enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture.
• With amenities like on-site childcare at our Little Squiggles Children’s Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we’re creating a space where work-life balance isn’t just a goal—it’s a reality.
• Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities.
• Whether you’re exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you’ll experience the perfect blend of small-town charm and big-city amenities.
• Join us at Walmart and grow your career alongside a community that feels like home.
• This isn’t just a workplace—it’s a destination for leaders eager to make a difference.

San Bruno, California US-08848: The annual salary range for this position is $117,000.00 – $234,000.00

Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 – $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : Stock

Minimum Qualifications…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years’ experience in Marketing, Business Administration, or related field.

Option 2: 6 years’ experience in Marketing, Business Administration, or related field.

Preferred Qualifications…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location…

850 Cherry Ave, San Bruno, CA 94066-3031, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart is committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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