Global Marketing Manager

Job Description

The Marketing Manager is responsible for developing and executing the marketing strategy for an assigned product line within the Oilfield Services & Equipment organization.

Roles & Responsibilities

SAFETY, SECURITY & COMPLIANCE

• Demonstrate a personal commitment to Health, Safety, Environment, and Quality (HSEQ) standards and company policies.
• Comply with all applicable company policies, procedures, industry standards, and regulatory requirements.
• Support the promotion of ethical business practices and adherence to corporate governance standards.
• Ensure marketing materials, product claims, and communications comply with company guidelines and applicable regulatory requirements.
• Promote a culture of safety, integrity, and compliance throughout all marketing activities.

OPERATIONS

• Develop and execute marketing strategies aligned with product line objectives, business priorities, and growth targets.
• Translate business strategies into market-focused plans, targeting key customer segments, applications, and growth opportunities.
• Lead marketing support for new product, service, and technology launches, including market activation and commercialization plans.
• Conduct market sizing, segmentation, competitive analysis, and customer research to support strategic decision-making.
• Collaborate with Product Management, Sales, Technology, and Operations teams to support portfolio growth and market expansion.
• Monitor market trends, customer needs, and competitive activity to identify opportunities and risks.
• Develop and maintain product positioning, messaging, and value propositions that support commercial success.

QUALITY

• Ensure consistent and accurate messaging across all marketing, sales, and customer-facing materials.
• Establish and monitor key performance indicators to evaluate marketing effectiveness and business impact.
• Measure campaign performance, customer engagement, market adoption, and commercial outcomes.
• Utilize market feedback and performance data to continuously improve marketing strategies, product positioning, and go-to-market initiatives.
• Support continuous improvement efforts by identifying opportunities to enhance marketing processes and effectiveness.

COMMUNICATION

• Serve as a key liaison between Product Line leadership, Sales, Product Management, Technology, Operations, and Marketing teams.
• Translate complex technical information into customer-focused value propositions and commercial messaging.
• Develop sales enablement tools, presentations, case studies, competitive analyses, and marketing collateral.
• Support customer engagement activities, executive presentations, industry events, workshops, webinars, and conferences.
• Communicate market insights, competitive intelligence, and strategic recommendations to key stakeholders and leadership teams.
• Ensure alignment and consistency of messaging across global and regional organizations.

FINANCIAL

• Support revenue growth and market share objectives through effective marketing and commercialization strategies.
• Contribute to business planning activities through market intelligence, competitive analysis, and growth opportunity assessments.
• Monitor marketing program effectiveness and return on investment to ensure alignment with commercial objectives.
• Support pipeline development, customer acquisition, and product adoption initiatives.
• Provide recommendations regarding market opportunities, growth investments, and portfolio priorities based on data-driven analysis.

PEOPLE & DEVELOPMENT

• Foster a collaborative, customer-focused, and results-oriented work environment.
• Build strong working relationships across cross-functional and global teams.
• Support the development and delivery of sales enablement and product training programs.
• Share market knowledge and best practices to strengthen organizational capabilities.
• Pursue continuous professional development to maintain expertise in marketing, industry trends, customer needs, and market dynamics.
• Mentor and support colleagues as appropriate to encourage team growth and capability development.

VISION & LEADERSHIP

• Act as a strategic marketing partner to Product Line leadership in the development and execution of business growth strategies.
• Champion a market-driven approach by incorporating customer insights, industry trends, and competitive intelligence into strategic planning.
• Drive differentiated market positioning that strengthens the product line’s competitive advantage.
• Influence organizational decisions by providing data-driven recommendations and commercial insights.
• Lead cross-functional initiatives that support product commercialization, customer value creation, and long-term business growth.
• Promote innovation and continuous improvement in marketing practices, customer engagement, and go-to-market execution.

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• Experience in marketing, product marketing, commercial strategy, business development, product management, or a related discipline.
• Experience developing and executing go-to-market strategies for technical products, services, or solutions.
• Strong analytical, communication, presentation, and stakeholder management skills.
• Ability to translate technical concepts into compelling customer value propositions.
• Ability to work effectively in a global, cross-functional, and matrixed environment.

Preferred

• MBA or other advanced degree.
• Experience within oilfield services, energy technology, industrial equipment, manufacturing, or other technically complex B2B industries.
• Experience supporting global product portfolios and commercial organizations.
• Knowledge of market intelligence, segmentation, competitive analysis, and growth strategy development.

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Tagged as: Data Analysis, Pipeline Management