Role Overview
The Trade Marketing Manager will lead the development and delivery of the global wholesale trade marketing strategy, ensuring the brand and commercial plans are translated into compelling customer and channel activations across various markets.
What You Will Do
The responsibilities include developing and managing engaging trade marketing toolkits, partnering with Wholesale teams, identifying successful activations, and managing trade marketing investment and performance measurement.
Why It Might Be a Fit
The ideal candidate will have proven experience in trade, shopper, or customer marketing, strong analytical skills, and the ability to influence stakeholders across functions, markets, and seniority levels.
Requirements
- Proven experience in trade, shopper or customer marketing
- Strong experience developing channel plans, customer activations and joint business plans with retailers, distributors or wholesale partners
- Commercially minded with strong analytical skills and experience evaluating promotional performance, budgets and ROI
- An excellent relationship builder who can influence stakeholders across functions, markets and seniority levels to deliver shared goals
- Organised, proactive and solutions-focused, with a passion for premium brands and a desire to drive growth in international markets
Benefits
- Generous holiday allowance
- Up to 50% store discount on Whittard products
- Monthly product allowance
- Auto-enrolment pension scheme
- Access to our wellbeing portal and Employee Assistance Programme
- Flexible working opportunities
- Selection of family-friendly benefits
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