Senior Lifecycle Marketing Manager

Wild Alaskan Company’s mission is to accelerate humanity’s transition to sustainable food systems by fostering meaningful, interconnected relationships between human beings, wild seafood and the planet. We deliver wild-caught, sustainable seafood to households across the United States. This role is responsible for leading the strategy, evolution, and performance of Wild Alaskan Company’s member engagement ecosystem, driving measurable growth in customer lifetime value (LTV), subscription frequency, and retention.

Requirements

• 6–8+ years of experience in CRM, loyalty, lifecycle marketing, or related roles
• Proven experience owning CRM strategy and roadmap development in a DTC or Subscription environment
• Deep expertise in marketing automation platforms (Iterable required)
• Extensive experience in audience segmentation, journey orchestration, and retention strategy
• Demonstrated success leading testing and optimization programs at scale
• Experience working in e-commerce, subscription services, food/beverage, or premium consumer brands
• Strong understanding of customer data architecture, personalization, and martech ecosystems
• Experience with AI/ML-driven marketing or recommendation engines preferred
• Proficiency in analytics, reporting, and translating data into actionable insights
• Strong project management and roadmap planning capabilities
• Leadership & Behavioral Competencies: Strategic thinker with a strong business acumen and a growth mindset
• Exceptional communication and stakeholder influence skills
• Ability to lead through ambiguity and drive change across cross-functional teams
• Passion for the Wild Alaskan Company mission, sustainable food systems, and brand building

Benefits

• Health, vision, and dental insurance
• 401k
• PTO
• Safe/sick time
• Vacation
• Parental leave
• Delicious box of free fish every month