Role Overview
The role involves working as an external consultant to keep the marketing tracking, attribution, and measurement stack accurate and continuously improving. The Data & MarTech Analyst will be the single point of contact between the marketing, technology, and data teams on all tracking and measurement matters.
What You Will Do
The main responsibilities include tracking, channel mapping, and attribution, maintaining the channel mapping and UTM/naming taxonomy, defining and maintaining conversion, event, and customer definitions, and keeping the tracking plan, dataLayer/event specification, and mapping logic aligned with data pipeline rules and business reporting.
Why It Might Be a Fit
The ideal candidate will have senior, proven hands-on experience in MarTech, digital analytics, or tracking implementation, with advanced proficiency in Google Tag Manager, dataLayer design, and GA4. They will also have strong experience defining and managing UTM parameters, channel hierarchy mappings, and conversion definitions for multi-channel, multi-market campaigns.
Requirements
- Senior, proven hands-on experience (6–8+ years) in MarTech, digital analytics, or tracking implementation
- Advanced proficiency with Google Tag Manager (web and server-side) and dataLayer design
- Deep, hands-on expertise with GA4
- Advanced SQL (e.g., GA4 BigQuery export, order and transaction data)
- Hands-on command of Google Ads and Meta conversion tracking
- Hands-on experience with a mobile measurement partner (e.g., Adjust, AppsFlyer or Branch) and Firebase
- Strong experience defining and managing UTM parameters, channel hierarchy mappings, and conversion definitions for multi-channel, multi-market campaigns
- Experience running tracking audits and driving remediation to closure
- Ability to write precise tickets and requirements for engineering teams
To apply for this job please visit wildnet.keka.com.
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