Growth Copywriter

Role Overview

The Growth Copywriter will own the performance and optimization of Winona’s end-to-end messaging ecosystem, designing and executing rapid copy experiments to help women access bioidentical HRT and menopause care.

What You Will Do

The Growth Copywriter will design and execute rapid copy experiments across paid acquisition, intake flows, and lifecycle retention loops, write copy hypotheses, and analyze performance data.

Why It Might Be a Fit

The ideal candidate will have 5+ years of dedicated copywriting experience, a portfolio backed by data and results, and a strong foundation in A/B testing mechanics.

Requirements

• 5+ years of dedicated copywriting experience
• Specializing in direct-response, conversion copywriting, or growth marketing
• DTC Telehealth, Wellness, or HealthTech experience
• Portfolio backed by data and results
• Deep lifecycle marketing mastery
• Strong foundation in A/B testing mechanics
• Balance of empathy and compliance

Benefits

• Unlimited paid time off
• Paid non-working holidays per country of residence
• Medical/ Dental/ Vision insurance (US-W2)
• Referral bonuses
• Financial support for online courses