Lifecycle Marketing Strategist

We are looking for a strategic and data-driven Lifecycle Marketing Strategist to own and evolve our end-to-end lifecycle marketing strategy, focusing on building scalable customer journeys that drive engagement, retention, customer satisfaction, and long-term business growth.

Requirements

• Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
• Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
• Define messaging framework and narrative strategy that guides channel copy
• Design and optimize end-to-end customer journeys and key touchpoints
• Build segmentation frameworks and personalization strategies using behavioral and predictive insights
• Establish a testing roadmap and experimentation strategy to improve performance
• Define KPIs, analyze trends, and translate data into actionable insights
• Design lifecycle automation architecture to support scalability and efficiency
• Partner with Product, Data, and Growth teams to align lifecycle efforts with business goals
• Review and assess department tools to determine best fit
• Own LCM competitor and industry research
• Manage end-to-end ownership of the customer lifecycle strategy and overall journey design

Benefits

• Unlimited paid time off
• Paid non-working holidays per country of residence
• Pro-rated 13th-month bonus in select regions
• Referral bonuses
• Financial support for online courses