Product Marketing Manager

Role Overview

The Product Marketing Manager is a strategic storyteller with strong analytical skills and a bias for action. You own how Wiser positions and talks about our products, and you build our product-led growth motion from the ground up.

What You Will Do

You will own product marketing across Wiser’s products, build a product-led growth motion, and own the PLG funnel end to end. You will also test constantly, run experiments, and bring the product to events.

Why It Might Be a Fit

You will be a good fit if you have 5+ years of product marketing experience, ideally in B2B SaaS, owning positioning, messaging, and go-to-market strategy. You should have a proven track record of building or scaling a product-led growth motion, including trial programs and self-serve funnels.

Requirements

• 5+ years of product marketing experience, ideally in B2B SaaS
• Proven experience building or scaling a product-led growth (PLG) motion
• Track record of owning funnel metrics end to end and reporting results to leadership
• Experience writing onboarding communications and in-product messaging
• Experience partnering with Sales on enablement
• Experience collaborating with demand generation on campaign strategy and messaging
• Hands-on experience with tools such as HubSpot, Mixpanel, and Zapier
• Strong analytical skills, with the ability to design, run, and interpret experiments
• Excellent written and verbal communication skills
• A self-starter who can independently own projects and push them forward without close oversight
• Intellectually curious, always looking for ways to improve rather than settling for what’s already working

Benefits

• Dental insurance
• Vision insurance
• Performance-based discretionary bonuses
• Variable pay plans