Marketing Manager

Role Overview

The Marketing Manager is responsible for developing and delivering integrated marketing strategies that drive engagement, commercial performance, and business growth across TSO’s road safety portfolio. The role builds strong stakeholder relationships, provides expert marketing insight, and oversees end-to-end campaign planning, execution, performance analysis, and budget management.

What You Will Do

Lead market, customer, and industry research, develop and deliver integrated marketing strategies, plan, manage, and evaluate campaigns, and lead client marketing discussions.

Why It Might Be a Fit

The ideal candidate will have experience in creating effective marketing strategies, analysing information, and managing multiple marketing channels. They will also have excellent client and stakeholder relationships, a self-motivated and analytical mind, and the ability to communicate clearly.

Requirements

• Experience in creating effective marketing strategies and annual plans
• Ability to analyse information from a range of sources
• Campaign evaluation and reporting of results
• Customer journey mapping and persona creation
• Developing segmentation, targeting, and positioning strategies to inform campaign messaging
• Experience of managing multiple marketing channels including email, social media, paid search, online resellers, ecommerce, events
• Collaboration with internal stakeholders and clients
• Ability to effectively brief and manage external and internal suppliers
• Understanding of GDPR and other legal requirements
• Ability to communicate clearly both verbally and in written form
• Project management skills to ensure activities are delivered on time, to quality standards, and within budget.

Benefits

• 25 days holiday, plus bank holidays
• Salary sacrifice schemes
• Retail vouchers
• Life Assurance
• Private Medical Insurance
• Dental Insurance
• Health Assessments
• Cycle-to-work scheme
• Discounted gym memberships
• Referral Scheme

Tagged as: Project Management