B2B Marketing Automation Manager

Role Overview

The successful candidate will be responsible for managing the Wolt Ads Lead Lifecycle process and for our customer relationship management (CRM) activities to drive engagement, retention, and revenue growth.

What You Will Do

You will own and develop the Wolt Ads lifecycle marketing strategy across restaurants, retail partners, brands and agencies, focusing on activation, retention, reactivation and growth. You will build and optimise automated, personalised customer journeys across channels such as email, in-app messaging, push notifications and SMS.

Why It Might Be a Fit

You will be accountable for revenue influenced by lifecycle programmes; lead-to-first-campaign conversion and time to first campaign; retention and repeat-campaign rate; data quality and sync health in Customer.io; and the output and development of one direct report.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field, or equivalent experience.
• 4-6 years of experience in CRM or lifecycle marketing, in a B2B, ads or SaaS environment.
• Strong analytical skills and the ability to interpret data to inform decision-making.
• SQL and BI skills (e.g. Looker) are a plus.
• Hands-on experience with a marketing automation platform such as Customer.io (or similar) and with Salesforce.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience designing A/B and incrementality tests and measuring revenue influence.
• Knowledge of GDPR and other data protection regulations and best practices.
• Experience coaching or mentoring junior team members.

Benefits

• An opportunity to be part of one of the fastest-growing media ecosystems in Europe
• Hands-on experience in digital advertising operations and campaign optimization
• A dynamic, international, and collaborative work environment
• The chance to make a tangible impact on partner success and Wolt’s advertising business
• Great benefits and clear opportunities for career growth