Digital Marketing Specialist – Analytics and Web

Role Overview

As a Digital Marketing Specialist, you will play a pivotal role in driving our global digital marketing initiatives. This position is based in our Gurgaon, India office and offers a unique blend of responsibilities across digital marketing analytics, content management systems (CMS), and consultative marketing strategy.

What You Will Do

You will analyze and visualize web performance and engagement data, develop dashboards and reports to track KPIs, and measure and evaluate A/B testing and conversion rate optimization initiatives.

Why It Might Be a Fit

This role is ideal for someone who thrives at the intersection of digital marketing analytics, technical CMS expertise, and strategic consulting. You will have the opportunity to work in a global organization, collaborate with diverse teams, and make a meaningful impact on our digital marketing initiatives.

Requirements

• Bachelor’s Degree (BS/ BA) is a minimum.
• 5-7 years of relevant experience in digital marketing and analytics.
• Analytics Expertise: Proficiency in Google Analytics 4 (GA4) and Google Data Studio.
• CMS Experience: Hands-on experience with Sitecore or similar web content management systems.
• Strategic Thinking: Ability to provide consultative support and strategic recommendations.
• Strong understanding of SEO, web performance metrics, and digital marketing trends.

Benefits

• Competitive salary
• Opportunity to work in a global organization
• Collaboration with diverse teams
• Meaningful impact on digital marketing initiatives