Product Marketing Manager, Healthcare Education

Role Overview

The Healthcare Education Product Marketing Manager is responsible for developing and executing product marketing strategies that drive growth, market adoption, and customer engagement across the portfolio.

What You Will Do

Lead market intelligence efforts, product positioning, sales enablement, launch execution, thought leadership initiatives, and customer engagement programs while ensuring alignment across cross-functional teams.

Why It Might Be a Fit

This role requires higher education marketing experience, strong understanding of market research, competitive intelligence, positioning, and customer segmentation, and demonstrated ability to translate data and insights into actionable business recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of product marketing, portfolio marketing, or strategic marketing experience, preferably in the healthcare or higher education sectors
• Proven experience developing and executing go-to-market strategies and product launches
• Strong understanding of market research, competitive intelligence, positioning, and customer segmentation
• Experience leading cross-functional initiatives involving product management, sales, and marketing teams
• Demonstrated ability to translate data and insights into actionable business recommendations
• Exceptional written, verbal, presentation, and communication skills
• Experience developing sales enablement programs and customer-facing content
• Strong analytical, project management, and organizational skills

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave

Tagged as: Project Management