Marketing Manager

Role Overview

The Marketing Manager will be responsible for shaping the park’s market growth strategy, identifying new audiences, and translating market opportunities into integrated marketing initiatives that drive footfall, revenue, and long-term brand preference.

What You Will Do

Key responsibilities include developing and leading the annual marketing strategy, identifying new consumer segments, building a deeper understanding of consumer behavior, and translating consumer insights into actionable growth initiatives.

Why It Might Be a Fit

The ideal candidate will be a growth-oriented marketing leader who combines strong brand fundamentals with consumer curiosity and commercial thinking, with a deep understanding of Bengaluru’s cultural and consumer landscape.

Requirements

• 8-12 years of experience in marketing, brand management or integrated marketing, preferably with consumer-facing brands.
• Strong exposure to the Bengaluru and Karnataka markets, with demonstrated understanding of consumer behaviour and regional market dynamics.
• Experience in developing marketing strategies, identifying growth opportunities and managing integrated campaigns.
• Demonstrated experience in strategic partnerships, market development or audience expansion.
• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.