Role Overview
The Field Marketing Manager will be responsible for creating effective and engaging demand-gen and lead-gen marketing programs to help build pipeline and brand awareness in the Korea region. This role will be based out of Korea and will be the voice of our brand, influencing our conversations with potential customers.
What You Will Do
The Field Marketing Manager will be responsible for building and accelerating sales pipeline through demand generation programs, leading the end-to-end development of strategic account-based marketing initiatives, and owning field marketing and events.
Why It Might Be a Fit
We’re looking for a creative and driven individual with strong project management, attention to detail, analytical, and interpersonal skills to drive the success of our marketing programs.
Requirements
- Has a Communications / Business / Marketing Degree / Diploma, or 5+ years relevant experience from previous employment.
- Experience with coordinating events (live and virtual), and virtual event platforms (Zoom Webinars etc.) is required.
- Knowledge of, and interest in producing content for different channels, e.g. websites, blogs, social media, video platforms.
- Experience with writing for and marketing to a B2B technical audience is a plus.
- Exceptional command of English and Korean, and excellent copywriting and presentation skills.
- Ability to project manage multiple, simultaneous marketing programs across regional markets.
- Strong project management experience required.
- Some travel will be required for this role as it oversees regional Asian markets.
- Hands-on experience building AI-powered workflows/projects to streamline content creation, campaign production, or marketing operations — not just using AI as a writing aid, but designing repeatable systems that improve team output and speed.
To apply for this job please visit workato.com.
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