Role Overview
The Regional Marketing Manager (Asia) will be responsible for creating effective and engaging demand-gen and lead-gen marketing programs to help build pipeline and brand awareness in the Asia region.
What You Will Do
You will be involved in planning and executing in-person and virtual events, account based marketing, content creation, community-building and digital marketing.
Why It Might Be a Fit
You will be in a unique position to influence our conversations with potential customers and will be responsible for building and accelerating sales pipeline through demand generation programs and multi-channel integrated campaigns.
Requirements
- Has a Communications / Business / Marketing Degree / Diploma, or 5+ years relevant experience from previous employment.
- Experience with coordinating events (live and virtual), and virtual event platforms (Zoom Webinars etc.) is required.
- Knowledge of, and interest in producing content for different channels, e.g. websites, blogs, social media, video platforms.
- Experience with writing for and marketing to a B2B technical audience is a plus.
- Knowledge of video editing or design software is not necessary but will be an advantage.
- Exceptional command of English and excellent copywriting and presentation skills.
- Ability to project manage multiple, simultaneous marketing programs across regional markets.
- Strong project management experience required.
- Some travel will be required for this role as it oversees regional Asian markets.
- Hands-on experience building AI-powered workflows/projects to streamline content creation, campaign production, or marketing operations — not just using AI as a writing aid, but designing repeatable systems that improve team output and speed.
Benefits
- Vibrant and dynamic work environment
- Multiple benefits to enjoy inside and outside of work lives
To apply for this job please visit workato.com.
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