Senior Product Marketing Manager, Platform GTM

Role Overview

The Workday Platform Go-To-Market & Portfolio Strategy product marketing team is the engine behind Workday’s platform business. We exist to convert platform strategy into business growth, through sharp positioning, field-ready enablement, and go-to-market execution that accelerates pipeline and drives adoption across Workday’s fastest-growing innovation offerings.

What You Will Do

As Product Marketing Manager on the Platform GTM & Portfolio Strategy team, you will ensure that buyers, enterprise IT decision-makers, net new prospects, and existing customers all encounter the same credible, compelling platform story — whether that’s in a field conversation, a demand gen asset, or a launch moment.

Why It Might Be a Fit

This is a high-impact, highly visible role designed for a product marketer who combines commercial instinct with the operational discipline to execute across a fast-moving, high-stakes platform portfolio.

Requirements

• 4–8 years in product marketing or a closely adjacent GTM function
• Experience in enterprise SaaS, developer tools, or data products
• High agency by nature
• Operationally strong and self-directing
• Genuinely curious about platform and developer tools

Benefits

• Dental insurance
• Vision insurance
• Bonus Plan
• Annual refresh stock grants
• Flexible work arrangement
• Paid holidays
• 401k match