Role Overview
The Senior Demand Generation Specialist will direct paid advertising and SEO agencies, decide where the budget goes, and ensure the site converts what they bring. They will also build and test some outbound approaches in parallel with inbound, make Workleap appear on Google and in LLM responses, and make the site convert.
What You Will Do
The role involves managing large-scale paid advertising, having an eye for good marketing, and taking charge of the most important number: qualified pipeline from new clients. The Specialist will also use AI to eliminate grunt work on reporting and automate early funnel numbers, agency reports, and page diagnostics.
Why It Might Be a Fit
The ideal candidate has 5 years or more in growth marketing, demand, or performance in a SaaS B2B company with a sales team, with the responsibility of paid advertising budgets of $50,000 or more per month. They should have experience in directing agencies, writing their own ads or landing pages, and spotting opportunities that numbers alone don’t show.
Requirements
- 5 years or more in growth marketing, demand, or performance in a SaaS B2B company with a sales team
- paid advertising budgets of $50,000 or more per month
- experience in directing agencies
- ability to write own ads or landing pages
- experience in SEO
- experience in conversion on a B2B site (landing pages, forms, tests)
- experience in analytics (GA4, HubSpot, or equivalent)
- ability to build own reports and use AI tools like Claude
Benefits
- Base salary: $105,000 – $140,000
- OTE: $115,000 – $155,000 CAD
- LTIP program
- RRSP
- Family Health Insurance
- Telemedicine
- Annual Well-being Budget
- Flexible vacation policy
- Remote work
- In-person gatherings twice a year
- Claude accessible to all
To apply for this job please visit job-boards.greenhouse.io.
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