Brand Marketing Manager

Role Overview

The Brand Strategy Manager drives awareness, differentiation, and enrollment growth across WorldStrides’ K-12 Individual student travel portfolio. Reporting to the Director, Brand Strategy & Go-to-Market, you’ll lead enrollment strategy for priority programs, help bring a more unified brand to life across the portfolio, and take new programs and partnerships from concept to launch.

What You Will Do

Develop full-funnel campaigns across digital, social, search, email, and direct mail. Monitor campaign and launch performance, read the results, and adjust to improve them. Develop and maintain positioning, messaging frameworks, and value propositions across the K-12 Individual portfolio.

Why It Might Be a Fit

A track record of developing positioning and messaging that delivered measurable results. Experience leading cross-functional launches from strategy through in-market execution. Comfort reading data and turning results into insights, and building and presenting recommendations to senior leaders.

Requirements

• 5+ years of experience in brand marketing, brand strategy, digital marketing, product or go-to-market marketing, or comparable creative agency experience.
• A track record of developing positioning and messaging that delivered measurable results.
• Experience leading cross-functional launches from strategy through in-market execution.
• Experience managing creative agencies, media partners, and creative talent.
• Comfort reading data and turning results into insights, and building and presenting recommendations to senior leaders.
• Experience across paid, owned, and earned channels, including digital, social, and search.
• Working knowledge of SEO and organic growth, and curiosity about how AI is changing search and discovery.
• A blend of creative and analytical strengths, with strong organizational, written, and verbal communication skills.

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement.
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually.
• Opportunities for paid and discounted travel.
• Flexible work schedule providing on-site, remote, and hybrid office opportunities.
• Encouraged participation in a wide variety of Employee Resource Groups.
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations.
• Paid parental, caregiver, and disability leave.
• Team Member Discount Program.
• Engaging, collaborative, and fun work environment.