Role Overview
We are looking for a Marketing Operations / Lead Generation Specialist to bring numbers, method, and operational rhythm to Wospee’s lead generation engine. You will report to the Sales&Marketing Manager and work closely with Sales and SdR.
What You Will Do
You will plan, launch, and optimize multi-channel campaigns, manage channel budgets, and set up lead scoring, lead nurturing, and lead routing flows. You will also collaborate with Sales for ABM programs on target accounts.
Why It Might Be a Fit
You will be the reference point for performance, funnel, and marketing operations. You will have autonomy on tools, channel budgets, and working method.
Requirements
- 3-5 years in B2B marketing, with at least 1 year in a SaaS or software company
- Direct and measurable experience in lead generation and demand generation, with pipeline objectives
- Practical knowledge of at least one CRM (preferably Salesforce)
- Experience with paid B2B campaigns, particularly LinkedIn Ads and Google Ads
- Mastery of SaaS funnel metrics: MQL/SQL, CAC, pipeline coverage, conversion rate, LTV
Benefits
- RAL+MBO
- Ticket Restaurant
- Welfare
- Hybrid work with Bologna headquarters
To apply for this job please visit linkedin.com.
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