Director, Go-to-Market (GTM), WPP Open

Role Overview

WPP is seeking a Director, Go-to-Market (GTM), to help lead the story, strategy, and market positioning of WPP Open’s products. The role will shape how media solutions are understood, launched, and adopted by clients, partners, and teams across WPP.

What You Will Do

The Director, GTM, will shape the go-to-market strategy for WPP Open media products, build product positioning and messaging, and partner with teams to launch products and create thought leadership.

Why It Might Be a Fit

The ideal candidate will have experience in product marketing or go-to-market, with a strong understanding of the marketing and advertising technology landscape.

Requirements

• Product marketing or go-to-market experience within media, advertising technology, marketing technology or a related digital environment.
• Experience shaping marketing strategies, positioning and messaging for products or technology solutions.
• Knowledge of the marketing and advertising technology landscape, including data, audience planning, activation and measurement.
• Understanding of data sharing, privacy, security and governance within marketing environments.
• Experience working with enterprise advertisers, publishers, agencies or technology providers.
• The ability to turn complex products, technology and client challenges into clear, engaging stories.
• Experience creating sales enablement materials and supporting pitches, proposals or solutions-led conversations.
• An evidence-led approach to market research, customer insight and competitive intelligence.

Benefits

• Competitive benefits package