Head of Marketing Performance (SVP)

Role Overview

The SVP, Product for Marketing Performance will lead the development of best-in-class solutions that turn live signals into predictive intelligence, empower agencies and clients to drive superior outcomes, and solidify WPP Open’s competitive edge.

What You Will Do

You will define the product vision, strategy, and roadmap for all capabilities related to marketing measurement, attribution, and reporting within the WPP Open platform, including the development of visualizations and user experiences to democratize and utilize campaign and performance data.

Why It Might Be a Fit

This role demands a leader who can not only set a compelling product vision but also inspire and lead a multi-disciplinary team, ensuring robust commercial accountability and sustainable growth.

Requirements

• 15+ years of progressive experience in Product Management
• Experience leading product strategy, vision, and execution for large-scale marketing performance, analytics, attribution, or optimization platforms
• Proven track record of successfully bringing complex, data-driven, and AI-enabled products from concept to market
• Strong understanding and application of modern agile product development methodologies
• Experience managing significant operating and capital expenditure budgets and defining commercial models for product portfolios
• Advanced, hands-on knowledge of how marketing activity across Paid, Earned, Shared, Owned media channels is measured
• Deep expertise in advanced measurement techniques including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Incrementality testing, and marketing experimentation
• Strong understanding of marketing data sources, data ingestion, transformation, and reporting challenges
• Deep expertise in data architecture and engineering principles, data modeling, ETL processes, data warehousing, and advanced analytics
• Exceptional leadership, team-building, and people management skills
• Superior verbal and written communication skills
• Strong influencing, negotiation, and conflict resolution abilities

Benefits

• Passionate, inspired people
• Scale and opportunity
• Challenging and stimulating work
• Flexible work arrangements
• Dental insurance
• Vision insurance
• Paid holidays